Time to look at the data in the hapless Blues Annual Reports
There was a time when the club was very close to closing its doors after the big salary cap scandal in 2002, today we look at the clubs reports since 2007 to see where the club is at now and how it got there.
Membership seems unaffected by the Blues lack of success.

Attendances indicate that hope springs eternal for Blues supporters.


In line with this increase of support, Revenue has skyrocketed

Since 2007, Carlton has reported comprehensive profit of 70m – 60m due to Grants (see below), but still not bad for a club that was almost broke around the turn of the century.

Carlton has received more than $60m in Grants for Princes Park since 2007, 42m since 2019.

As you would expect with increased attendance and memberships, associated revenue also rose significantly – Carltons membership/Gate revenues in 2007 were just 6m, now more than 26m in 2024

The Blues have received more than 200m from the league since 2007 – mostly the base, plus income from ground arrangements and centralised incomes.

Sadly, the Blues have taken 213m in revenue at their Pokie venues from Victorians – 17.75m a year on average. Theyve spent 164m operating 290 machines, profiting 48m at an average of 4m a year since 2013 ( but rather more so in the post covid era)

Carltons sponsor revenue is also up in a big way from 7 million to almost 20 million last year – although it broke 20 million in 2023

Refeences:
Annual Reports
Carlton Football Club Annual Reports