May 2025
Mediaweek – https://www.mediaweek.com.au/paramounts-pitch-perfect-football-play/
A-League on the rise: viewership and attendance grow
With the Isuzu UTE A-League Men careening into its Grand Final this weekend, the competition has struck a rich vein of momentum.
National television audiences have climbed 8% compared to last year, while total season attendance is on track to reach its highest peak since 2016/17.
Semi-finals played last weekend pushed the league past 1.5 million fans through the gates for the first time since 2018/19.
Broadcast performance is following suit. Network 10’s free-to-air coverage has risen 8%, while streaming via 10 Play has surged by 20%. It’s clear fans are following their teams, and increasingly, individual players, wherever they are.
In the past year alone, the CommBank Matildas and Subway Socceroos reached a combined 9.8 million Australians.
The Matildas alone attracted 5.8 million viewers, with a 63% spike in minutes watched on Paramount+. Their upcoming matches against Argentina, Slovenia and Panama promise to feed the appetite of a growing fanbase.
Meanwhile, the Socceroos are eyeing redemption on the road to the 2026 FIFA World Cup, with a pivotal qualifier against Japan set for 5 June in Perth.
Viewership for their games on Paramount+ has jumped 66% year-on-year, and their most-watched match on 10 Play made network history.
December 1
ParamountANZ – https://www.paramountanz.com.au/news/tvs-youngest-network-entertains-australia-in-a-year-of-growth-and-record-breaking-streaming/
Football: CommBank Matildas:
- Reached 2.73 million total national viewers in 2025.
- Averaged 336,000 total national viewers in prime time.
- Biggest ever viewing on Paramount+, up 138%.
Football: CommBank Socceroos:
- Reached 2.98 million viewers in 2025.
- Averaged 310,000 total national viewers in prime time.
- Up 35% year-on-year in total national viewers.
- Biggest streaming audience ever on 10, up 39%.
- Biggest ever viewing on Paramount+, up 17%.
Football: Isuzu UTE A-League Men And Ninja A-League Women:
- 2024-25 season: Reached 5.1 million total national viewers.
- 2024-25 season Isuzu UTE A-League Men: Biggest ever Men’s A-League audience on 10 and Paramount+.
- 2025-26 season Isuzu UTE A-League Men: Biggest ever streaming audiences. Up 31% on 10 and up 48% on Paramount+.
- 2025-26 season Ninja A-League Women: Biggest ever streaming audiences. Up 16% on 10 and up 72% on Paramount+.
