Note: The exclusive rights for the 2026 FIFA World Cup are held by free to air television in Australia. The deal was reported tobe worth $30 million – a larger figure than the two previous tournaments.
Australia v Turkiye had a World Cup record 3.035m viewers on Sunday afternoon, and is SBS largest audience in the VOZ era.
- 13/06/2026 KOR/Cze (live – 11.30am) SBS 506k (BVOD 271k) Reach 1.05m
- 13/06/2026 Mex/RSA (live – 4am) SBS 352k (BVOD 170k) Reach 787k
- 13/06/2026 Mex/RSA (RPT – 2.30pm) SBS 65k (BVOD 104k) Reach 745k
- 14/06/2026 USA/PARGY (live 10.30am) SBS 803k (BVOD 422k) Reach 1.84m
- 14/06/2026 CAN/BOS (RPT 1.30pm) SBS 106k (BVOD 27k) Reach 846k
- 14/06/2026 CAN/BOS (live 4.30am) SBS 257k (BVOD 140k) Reach 629k
- 15/06/2026 AUS/TUR (live 1pm) SBS 3.035m (BVOD 1.258m) Reach 4.783m
- 15/06/2026 AUS/TUR (RPT 7PM) SBS 85k
- 15/06/2026 BRA/MOR (live 730am ) SBS 915k (BVOD 547k) Reach 1.846m
- 15/06/2026 HAI/SCO (live 1030am ) SBS 782k (BVOD 367k) Reach 1.501m
- 15/06/2026 QTR/SWI (live – 430am) SBS 178k
As of June 15 (day 3), the total average audience for the 2026 World Cup on SBS is 6.998m. The average broadcast for this World Cup is 699,000. Average reach is 1.536m, while average BVOD is 357,000.
Live audiences average 854,000 per match, with an average reach 1.748m and an average BVOD of 453,000,
Matches not featuring the Socceroos average 542,000, with an average reach of 1.242m and an average BVOD of 320,000
- 4-6am – Average audience 262,000, Average reach 708,000
- 7-8am – Average audience 915,000, Average reach 1.846m
- 10-12pm – Average audience 697,000, Average reach 1.397m
Data: VOZ, Mediaspy
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