Vic AFL Club Revenues up 6% in 2025

Victorian AFL clubs generated 812m in revenue for 2025. This is up 6.4% on 2024, up 47% over the last 5 years and up 32% since 2018.  The Tigers lead the way with 144m – 75m from Aligned Leisure, followed by the Pies and pokie assisted Blues.

Victorian AFL Clubs received 207.19m in distributions from the AFL in 2025, up 10.75% on 2024, up 51% over 5 years and up 44% since 2018. Led by North (28), Saints (26m), Dogs (23m), Dees (22m).

25% of Victorian Club Revenues come from the AFL Distribution – this is fairly consistent over the last 8 years. The Roos take 48% of their revenue from the league, followed by the Saints (42%), Dees (40%) and Dogs (37%). Bear in mind that ALL clubs are entitled to a base distribution, as well as AFL club support, signage, and AFLW funding – and this is included in the distro.

Victorian AFL Clubs took 242m in Membership and Matchday in 2025 – amounting to 30% of revenue taken ovall and up 3%  on 2024, +60% over 5 years and +52% since 2018. Pies lead the way, with the Blues and Tigers a ways back. 45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)

Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)Again, its the Pies out in front, followed by the Blues and Hawks. This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.

Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.

All information referenced from Club Annual Reports, linked below

All information available from this spreadsheet for easy reference

https://docs.google.com/spreadsheets/d/15BTuSNszPydA8pOsP2GYg2lfmGd7J9UgQPO_TprLar4/edit?usp=sharing

About the Author

Jason Lassey

Administrator

Visit Website View All Posts