
They say TV revenue is king but is that really true? AFL clubs might disagree, over the last 5 years clubs have made as much if not more revenue from attendance based revenue than they have from the leagues media rights distributions.
- AFL Distributions to all clubs 2018-2023 $1669.283m
- Gate and Match Returns for all clubs from 2018-2023 $1653.238m
- Sponsorship and Marketing returns for all clubs from 2018-2023 $1340.850m

In terms of the League this doesnt take into account revenue from Marvel Stadium (which is consolidated in the report) or its MCG attendance bonuses or its 65,000+ AFL members.
Data: Club Annual Reports