The 2019 Super Netball season ended with modest overall increases in attendances and TV viewership but a more significant rise in streaming numbers, according to Fairfax reports.
- In June, a crowd of 8647 witnessed a narrow Vixens’ win at Melbourne Arena – effectively guaranteeing that the first all-Melbourne fixture for 2020 will again be played before the AFL’s Melbourne-Collingwood equivalent – also supporting the Fight MND cause – at the adjacent MCG.
- 7,760 attended the Supernetball grand final in Brisbane, where the Sunshine Coast Lightning hosted the triumphant NSW Swifts. The Grand final had a TV reach of 900,000 people through a 34.1 per cent audience share.
- Overall, there was a 3 per cent rise in attendances in SSN’s season three, with the 2018 numbers having risen by 13 per cent on 2017 with the help of more family-friendly scheduling.
- Average five-city metro viewership on Nine over the season was up 2 per cent, which was well below the 26 per cent jump from 2017 to 2018 – although that bump had much to do with the move to Nine’s primary channel from 9GEM.
- Streaming-wise, viewership for match replays on 9NOW leapt by 34.1 per cent, while live streaming on Telstra TV and the Netball Live App rose by 27 per cent – including a record-breaking round 13 clash between the Vixens and Lightning.
- the Super Netball Grand Final, between the NSW Swifts and Sunshine Coast Lightning had a national peak audience of 406,000 and a national average audience of 271,000 who saw the Swifts claim the title, 64-47. This was a strong finish to a strong year for the competition which saw a two percent rise across the competitions TV viewership with a total of 5.939 million viewers who watched a part of one match.
- The 2019 season averaged 135,980 viewers (includes regional) per match.
- Increased average-viewer numbers across the 25-54 demographic, up 13.4 per cent in the 5 City Metro market.
- Saturday and Sunday matches up year-on-year up 4.4 percent on Saturdays and 0.5 percent on Sundays.
- Up 11.1 percent in Sydney, up 9.8 percent in Adelaide and 8.5 percent in Melbourne
- 319,000 live stream starts across the 2019 netball competition on 9Now, up 52 percent.
Sources