Choosing not to rely on any one source if I dont have to, Ive decided to collate a list of reports, surveys, and other research into one easy reference list. List is an ongoing project, Ill add to as I go along.
Finance
- 14.12.2013 – AFL team performance and expenditure (Melb Uni)
Gambling
- 27.09.2016 – 1 in 15 AFL and NRL Grand Final viewers could be betting on the outcome (Roy Morgan)
- 22.07.2015 – Betting on the AFL a supporter’s game (Roy Morgan)
Participation
- 26.03.2015 – Fewer kids playing (and watching) cricket and football (Roy Morgan)
- 11.10.2014 – More Aussie women getting sporty (Roy Morgan)
- 07.03.2014 – Over 10 million Australians play Commonwealth Games Sports (Roy Morgan)
Sponsorship
- 28.09.2016 – Huawei patrol: has the handset maker backed the right NRL and AFL teams? (Roy Morgan)
- 22.09.2016 – Why GWS Giants are crying out for a new AFL car sponsor (and Western Bulldogs aren’t) (Roy Morgan)
- 29.02.2016 – NAB Challenge satisfies NAB customers (Roy Morgan)
- 18.09.2015 – Marks for marques: new car intention at AFL clubs (Roy Morgan)
- 18.01.2014 – Cars and AFL: a match made in sponsorship heaven? (Roy Morgan)
Support
- 28.09.2017 – Tigers of (not so) old v the Pride of South Australia (Roy morgan)
- 21.09.2017 – Sydney Swans most widely supported AFL club (Roy Morgan)
- 2016 – Nielsen Sports study shows positive growth in the number of rugby union fans
- 29.09.2016 – Storm and Sharks fans compared (Roy Morgan)
- 28.09.2016 – Bulldogs and Swans fans compared (Roy Morgan)
- 30.03.2016 – Do Australian women even care about the AFL? (Roy Morgan)
- 30.09.2015 – Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters (Roy Morgan)
- 30.09.2015 – Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters (Roy Morgan)
- 13.05.2015 – A-League Grand Final: face-to-face with Melbourne Victory and Sydney FC fans (Roy Morgan)
- 02.10.2014 – Rabbitohs and Bulldogs fans set to go animal crackers! (Roy Morgan)
- 26.09.2014 – Sydney Swans top AFL supporter ladder well ahead of Hawks in tenth (Roy Morgan)
- 02.10.2013 – Sea Eagles and Roosters supporters flying high before NRL Grand Final (Roy Morgan)
- 25.09.2013 – Hawks and Dockers supporters under the microscope (Roy Morgan)
- 21.03.2013 – There’s more to AFL supporters than footy (Roy Morgan)
- 28.09.2012 – Sydney Swans with most AFL supporters for seventh straight year (Roy Morgan)
- 01.10.2010 – NRL Grand Final: Roosters vs. Dragons – poles apart
- 24.09.2010 – Collingwood vs. St Kilda: It’s not just Football where they differ (Roy Morgan)
- 26.06.2001 – Broncos In League Of Their Own (Roy Morgan)
- 12.06.2001 – Essendon tops in Victoria, but… Sydney Swans Australia’s Most Popular Footy Club. (Roy Morgan)
Television and Media
- 22.03.2017 – Which AFL clubs have the most engaged fans? (Roy Morgan)
- 23.03.2016 – More Aussies now watching A-League than Premier League on TV (Roy Morgan)
- 12.02.2016 – 1 in 4 AFL club supporters watch the pre-season on TV (Roy Morgan)
- 08.12.2015 – The sports broadcasts that could win over Australian Netflix and YouTube audiences (Roy Morgan)
- 24.08.2014 – Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices (Roy Morgan)
- 21.03.2014 – AFL TV viewers come in all stripes, but Live App mobile streaming scores uptake among particular fans (Roy Morgan)
- 14.03.2014 – AFL is clearly Australia’s most watched Football Code (Roy Morgan)
- 27.09.2013 – AFL Grand Final viewership the most gender balanced of all men’s team sporting events on television (Roy Morgan)
- 28.09.2012 – NRL television viewing peaks at Grand Final (Roy Morgan)
- 26.07.2012 – Summer Olympic Games grabs first place with Australian TV viewers (Roy Morgan)
- 23.02.2012 – OLYMPICS ON TV SCORES WITH KIDS (Roy Morgan)
- 26.01.2012 – Cricket and AFL dominate sports watched on TV (Roy Morgan)
- 10.11.2010 – Why The Networks Love Footy (Roy Morgan)
- 29.06.2006 – Nearly 7 Million Australians Watched Socceroos Last-Minute Loss Against Italy (Roy Morgan)
- 21.07.2006 – SBS Still A Winner As Socceroos Lose To Brazil (Roy Morgan)
- 16.07.2006 – Australians Stay Up Late For Socceroos – More Than Seven Million Watched Japan Match (Roy Morgan)
- 11.04.2006 – Grand Prix Fails To Excite The Masses, But Monday Night AFL Kicks A Goal In South Australia (Roy Morgan)