NRL: Bears sign on with Maccas
Starting this year, the deal will see the iconic Golden Arches feature on one panel on the back of the Perth Bears shorts for seasons 2027 and 2028.
But the partnership will be much more than just a logo on apparel, with the fast-food giant to play an integral part in the Perth Bears game-day experience with exclusive family-focused activations and prizes. McDonald’s will also be Coffee Retail Partner of the Perth Bears.
The Bears will also support Ronald McDonald House Charities, the not-for-profit organisation that supports families by providing a supportive home away-from-home for sick children and their loved ones during vital medical treatment.
AFL: AAMI deal renewed for another three years
The extended partnership as the Major General Insurance Partner across the AFL and AFLW, will see AAMI continue with the iconic centre circle signage and continue to deliver Clangers for Good for fans and Community Clubs.
Announced at the end of 2025, AAMI has backed the return of elite-level state based representative football, partnering with the AFL for the 2026 AAMI AFL Origin which will take place this Saturday in front of a sold-out Optus Stadium as Western Australia go head-to-head with Victoria.
AAMI will continue as the AAMI Community Series Premier Partner, which sees all 18 clubs participate in the pre-season competition, with matches to be played at regional and suburban venues across the country. The AAMI Community Series commences from Wednesday 25 February– Sunday 1 March 2026.
As part of the AFL’s and AAMI’s commitment to advancing community football, the Indigenous Scholarship Fund will be introduced – supporting Indigenous and Multicultural players in talent pathways programs with further details to be announced.
AFL: Devils sign 7 year Blundstone deal
The multi-year agreement, spanning from 2026 to 2032, represents a historic moment for the Devils, with Blundstone set to feature on the front chest and top-back of the Club’s guernseys beginning with the Devils’ VFL and VFLW foundations and evolving into the AFL and AFLW competitions from 2028.
Blundstone will be the first brand worn on the Devils’ inaugural jumper, representing a powerful alignment between two iconic brands with deep roots, shared values, and a long-term commitment to the state of Tasmania.
The seven-year partnership will see Blundstone deeply embedded within the Tasmania Devils’ community and education programs, including Tasmania Academy of Leadership and Sport and Lap Of The Map, supporting grassroots engagement and helping to inspire the next generation of Tasmanian footballers both on and off the field.
AFL: North Melbourne AFLW team extends Tasmanian partnership for 2 more years
Under the renewed agreement, the Kangaroos will continue to host two AFLW home games per season in Tasmania, with matches split between the north and south of the state.
The deal also sees North Melbourne continue its successful pre-season community camps, working closely with AFL Tasmania to engage junior clubs and participants.
Rugby: RA renew Corpay deal
As part of this extension, Corpay Cross-Border will also continue to act as an Official Partner of both the Wallabies and the Wallaroos.
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