Seven’s record-breaking Summer of Cricket continues, with the Big Bash League (BBL)
recording its biggest audience in six years off the back of The Ashes becoming the highest
rated Test series ever on Seven.
So far this summer, cricket on Seven and 7plus Sport has reached 16.8 million people
nationally and consistently dominated its timeslots in all people, 25 to 54s, 16 to 39s and
grocery shoppers. Viewing on 7plus Sport alone soared 126%.
The average total TV audience for The Ashes was up 12% compared to the 2024-25
Australia v India Test, while the BBL was up 9% and the Women’s Big Bash League
(WBBL) up 28% year-on-year.
The Ashes
Seven’s coverage of The Ashes reached 14.2 million on Seven and 7plus Sport, with an
average total TV audience of 1.19 million across the 40 sessions of the five Tests, which
was up 12% year-on-year.
More than 3.8 million people tuned into the Test series on 7plus Sport. The average
streaming audience across the sessions was 196,000, up 103% year-on-year. Live
streaming minutes for the series hit a whopping 1.51 billion on 7plus Sport, up 113% yearon-year.
The Fourth Test at the Melbourne Cricket Ground was the highest rated Test ever on
Seven, with an average total TV audience of 1.52 million, up 16% year-on year.
Big Bash League
Seven’s coverage of the entire BBL|15 season reached more than 12.4 million people
across Seven and 7plus Sport, which was up 2% on last summer. More than 2.4 million
tuned in on 7plus Sport, up 77%.
The average total TV audience across the 34-match season was 664,000, up 9% year-onyear. Live streaming minutes for the season hit 578 million on 7plus Sport, which was up
102% on the 2024-25 season.
Sunday night’s BBL Final, which saw the Perth Scorchers claim victory over the Sydney
Sixers, was the highest rated match in the BBL|15 season. It reached 2.68 million on
Seven and 7plus Sport and had an average total TV audience of 997,000. Streaming on 7plus Sport was up 78% year-on-year.
Women’s Big Bash League
The WBBL got the Summer of Cricket off to a strong start, recording its biggest audience
in five years. An average of 132,000 tuned in on Seven and 7plus Sport for each match,
which was up 28% on the previous season. Streaming was up 189% year-on-year.
The Final was the most watched WBBL match ever on Seven, averaging 346,000 and up
70% on the previous Final.
About the Author
