The Front Bar and newcomers The Agenda Setters, Footy Feast and Unfiltered on
Seven and 7plus Sport rank among the most popular sport entertainment shows in the
country with viewers and advertisers – and are drawing new, younger viewers to 7plus
Sport.
Hosted by Mick Molloy, Sam Pang and Andy Maher, The Front Bar is Australia’s #1 sport
entertainment show, with an average national total TV audience of 607,000 so far this
year. Its audience has jumped 27% since 2022, making it one of Seven’s most
successful post-8.30pm shows. This year alone it is up 6%, including a 29% increase on
7plus Sport.
Unfiltered, the Wednesday interview program hosted by Hamish McLachlan that was
launched in March, is already the second most-watched sport entertainment show in
Australia (behind The Front Bar), with an average weekly national audience of 222,000
across Seven and 7plus Sport and routinely winning its timeslot.
The Agenda Setters – Seven’s new Monday and Tuesday night AFL news and opinion
program – fronted by Kane Cornes, Nick Riewoldt, Caroline Wilson and Craig
Hutchinson – has won a loyal and growing audience across Seven, 7mate and 7plus
Sport. The show has scored an average weekly national total TV audience of 183,000,
just behind its nearest competitor. On Tuesday nights, it’s the most-watched AFL
magazine show.
Seven’s AFL shows are growing the number of younger people watching 7plus Sport.
Almost two thirds of their viewers on the streaming platform are aged under 55, and half
are in the key 25 to 54 age group.
Seven’s National Sport Sales Director, Rob Maclean, said: “Our ambition with the AFL
magazine shows was to feed the footy habit of all fans, all week long – from the
traditional fan seeking out expert analysis and hard-hitting opinions, right through to the
casual fan looking for light entertainment. We wanted to have something to connect
with everyone.
“The shows have clearly delivered on that strategy, bringing 25% incremental weekly
reach on top of our live match coverage. 7AFL reaches nearly 5 million viewers each
week of the season and a million of them are unique to the ancillary programs. This is
before we even start to measure the extensive social noise our programs have made.
“These programs are appointment viewing which inherently delivers strong visibility for
partners each week, but more than that, they offer brands a connection to content with
real relevance and resonance,” he said.
more at: https://www.sevenwestmedia.com.au/assets/pdfs/Sevens-AFL-magazine-shows-kick-goals-with-fans-.pdf
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