Was a huge weekend with two games reaching into the 70,000s for attendance, and the Kings Birthday clash recording the second highest audience for the season.
Round 13 of the 2025 #AFL season was attended by 323,361 at an average of 40,420, using 67.47% of capacity. This is down 10% on the same round last year The 2025 season to date has been attended by 4.419m at an average of 39,106, using 67% of capacity. Tis is up 1.39% YoY
Television
- Thu – Dogs/Hawks Seven 565k (BVOD 39k) Reach 1.6m
- Fri – Crows/Lions Seven 696k (BVOD 46k) Reach 1.836m
- Sat – Seven 200k (BVOD 9k) Reach 680k
- Giants/Power (NSW/SA only)
- Cats/Suns (QLD only)
- Sun A – Roos/Eagles (not shown in NSW) Seven 372k (BVOD 19k) Reach 1.08m
- Sun N – Blues/Bombres Seven 463k (BVOD 34k) Reach 1.565m
- Mon – #AFL Pies/Dees Seven 830k (BVOD 59k) Reach 1.795m
#AFL Kings Birthday attracted 830,000 viewers on Seven, just shy of the 838,000 for ANZAC Day (844k cons+7) This is up 109k on 2024 (15.1%).
#AFL Round 13 had an aggregate audience of 3.126m at an average of 447,000 per match (7 matches had reported FTA coverage somewhere). Sevens national broadcasts averaged 585,000. (up 15% on the same weekend last year)
Prior to Monday –
#AFL 2025 on Seven has an aggregated audience of 27.311m at an average of 479,000 per broadcast (57 games), and 548,000 per national broadcast.(47 games). The national broadcast average is up 1.48% YoY, however there have been 8 less matches this season.
Sunday night was the lowest rating KBE #AFL match since the Blues/Bombres started playing it as a marquee event. [It was also the lowest attended.] Kings Birthday Eve matches on Seven KBE 2025 – 465,000 (o/night) KBE 2024 – 483,000 (cons) KBE 2023 – 504,000 (cons)
Sunday Night #AFL was down 4.1% last night compared to last years KBE match. (last night not consolidated) Sunday nights on Seven this year total 1.82m at an average of 455k per match. (There was only one match to the same time last year)
Sunday afternoon #AFL on Seven has an aggregate audience of 6.194m at an average of 431,000 per broadcast. (BVOD ave 23k, Reach 1.336m). This is up 21.7% on last year on average. There have been 14 matches on Sunday arvo on Seven, compared to 5 last year.
Thu AFL has been watched by an aggregated audience of 7.943m on Seven at an average of 611k per match. Average BVOD is 43,000, average reach is 1.792m. Average audience is down 2.7%, BVOD is up 100%, and Reach is down 2.3% YoY
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