SuperRugby Audiences on Stan up 9%, Nine +13%, Attendance +6%

Jason Lassey June 5, 2025 2 minutes read

The Post reports that Super Rugby Pacific broadcast numbers in NZ have been “flat” during the regular season, with the total audience on Sky Sport and Sky Go actually falling from 1.94 million in 2024 to 1.83 million this year.

The drop in audience may have been smoothed over by a 19% increase in digital viewership on Sky Go and Sky Sport Now

Most watched: Blues v Hurricanes in early March. nearly 504,000 on Sky Sport and Sky Open, plus 139,000 on digital channels Sky Go and Sky Sport Now.

Stan Sport reported a 27 per cent increase in its average audience across the regular season, while average free-to-air audiences on Nine in Australia grew by 13 per cent.

OFF-FIELD METRICS

Total match attendance across the competition has increased 6 per cent year-on-year, defying a reduction in total regular season games from 84 to 77.
In Australia, Stan Sport has confirmed a 27 per cent increase in average audience across the regular season, while average free-to-air audiences on Nine grew by 13 per cent.
In New Zealand, more than 1.83 million people have tuned in on Sky Sport and Sky Open, while digital viewership on Sky Go and Sky Sport Now grew by more than 19 per cent.
In Fiji concurrent viewership on the Walesi App peaked at 395,436 – more than a third of the Fijian population.
Super Rugby Pacific became the first domestic rugby competition in the world to achieve a total social media following of 2.5 million, driven by a 25 per cent increase in year-on-year follower growth.
More than 70,000 fans played Fantasy Super Rugby Pacific, making more than 4.5 million player trades across the season.

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