Bandt reports that Kayo Sports is celebrating a record-breaking AFL season, marking the first year under the new landmark broadcast rights deal between the AFL, Foxtel Group and Channel Seven. With Fox Footy securing exclusive Saturday match rights in Victoria and Tasmania and expanding its production capabilities, Kayo set out to position itself as the go-to destination for live AFL coverage — and according to the sports streaming giant, it’s working.
According to Kayo CEO Julian Ogrin, AFL viewership on Kayo Sports is up 16 per cent year-on-year in 2025. “That’s particularly impressive considering we came off the back of a record season last year with viewing up nearly 40 per cent,” he said.
More at: https://www.bandt.com.au/4k-coverage-bespoke-graphics-dedicated-commentary-inside-kayo-sports-strategy-to-win-the-streaming-war/
