The Seven Network’s coverage of the Big Bash League this summer bowled over
Australians, reaching 11.5 million people so far this season.
With The Qualifier between the Hobart Hurricanes and the Sydney Sixers set to kick off at
Hobart’s Ninja Stadium at 7.00pm AEDT tomorrow, BBL 14 is already a big hit, attracting
20% more viewers on Seven and 7plus Sport than last summer and BBL’s biggest
broadcast audience on Seven in five years.
Thrilling matches, packed stadia, a shorter season and an incredibly tight race to the Finals
have cemented the BBL’s standing as one of the most exciting sporting competitions in the
world.
So far this season, BBL 14 has hooked a national total TV audience of 554,000. Streaming
for free for the first time in Australia, BBL has reached 710,000 people exclusively on 7plus
Sport.
The success of BBL is part of Seven’s massive 2024-25 summer of cricket.
The Border-Gavaskar Trophy Test Series between Australia and India reached 13.4 million
people across Seven and 7plus Sport, taking the crown as Australia’s favourite sport so far
this summer.
The five Test series attracted an average total TV audience of just over 1 million, up 39% on
the 2023-24 summer. The Fifth Test broke records, with the second session on day three
drawing 1.76 million total TV viewers, the biggest ever number for a Test match session on
Seven. It included a record-breaking 176,000 viewers on 7plus Sport. The entire series
reached 1.29 million people exclusively on 7plus Sport and delivered 120,000 new
registered users for 7plus.
More at: https://www.sevenwestmedia.com.au/assets/pdfs/BBLs-winning-innings-on-Seven.pdf
