Ratings are sourced from VOZ, Seven Network, Foxtel or Mediaspy with occasional input from Media Reports. Please note Foxtel and Kayo data is not available daily.
Opening Round
- Fri – Swans/Hawks Average 651,000 (BVOD 53,000) Reach 2.036m (up from 638k)
- Sun – Seven Network Giants/Pies Average 603,000 (BVOD 44,000) Reach 1.478m (up from 509k)
- Breakdown National 603k Mel 203k Adel 70k Per 54k Syd N/A Bris N/A
Notes: 2 matches moved from Queensland due to Cyclone Alfred – 1 broadcast on Seven.
According to Foxtel average audiences on Fox Footy for 2025 Opening Round lifted 29% on 2024’s Opening Round.-
- The Opening Round clash between Sydney Swans and Hawthorn Hawks was up 35% on the Sydney Swans v Melbourne Demons first game of the season in 2024 and is the most streamed AFL season opener of all time. It was also the second most watched AFL season opener of all time. The Sydney v Hawthorn game also achieved the highest average audience ever for a sporting match on BINGE, bringing new audiences into the sport.
- The Sunday afternoon game between GWS Giants and Collingwood Magpies rose 20% on the same match-up which was played on a Saturday night in 2024.
Round 1
- Thu – Blues/Tigers Average 671,000 (BVOD 58,000) Reach 1.831m – down 5.89% on 2024, from 713k
- National 671k (Metro 482k Reg 189k) Mel 297k Adl 88k Per 38k 7mate 59k (S/B)
- Fri – Hawks/Bombres Average 633,000 (BVOD 53,000) Reach 1.703m – down 3.7% from 658,000 for the Pies/Swans in 2024.
- Sat – Pies/Power (SA only) & Lions/Swans (QLD/NSW only – delay)
- Average 169,000 (BVOD 7k) Rch 625k
- Sun 16/3 – Dees/GWS (All markets) 388k (BVOD 23k) Rch 1.494m
- Mel 122 Per 60k
To date: #AFLonSeven
- 2025 Aggregated Average Audience on Seven – 2.558m
- 2024 Aggregated Average Audience on Seven (mins QLD OR matches) – 2.518m
- 2024 Aggregated average Audience on Seven (all inc) – 3.22m
- Aggregate ratings up 1.6% excluding 2024 QLD OR matches, down 20% including QLD OR matchs in 2024
Round 2
- Thu 20/3 – Blues/Hawks Seven Ave 663k (BVOD 51k) Rch 1.808m
- Metro 481k
- Syd 27k Mel 322k Bri 20k Ade 70k Per 41k
- Fri 21/3 – Dogs/Pies Seven 652k (BVOD 46k) Rch 1.859m
- Sun 23/3 – Roos/Dees Dockers/Swans 399k (BVOD 18k) Rch 1.286m
- Syd 30k Mel 128k Ade 35k
- Sun 23/3 – Eagles/Lions 154k (QLD/WA only)
- Bris 38k Per 78k
Round 3
- Thu 27/3 – Bombres/Power Seven 561k (BVOD 37k) Rch 1.752m
- Metro 398k Reg 163k
- Syd 24k Mel 237k Bri 15k Adl 94k Per 28k
- Fri, 28/3 – Blues/Dogs Seven 649k (BVOD 43k) Rch 1.817m
- Sun 30/3 – Crows/Roos (All markets) Seven 422k (BVOD 23k) Rch 1.206m)
- Mel 125k Adl 93k Per 38k
- Sun 30/3 – Eagles/Dockers (Per Only) Seven 171k
- Per 127k
Round 4
- Thu, 3/4 – Blues/Pies Seven 706k (BVOD 52k) Rch 1.894m
- Metro 497k Reg 209k
- Syd 18k Mel 342k Bri 23k Ade 79k Per 35k
- Fri 4/4 – Cats/Dees Seven 583k (BVOD 36k) Rch 1.712m
- Sun 6/4 – Seven 461k (BVOD 20k) Rch 1.595m
- Metro 332k Reg 132k
- Power/Saints (Mel/Bris/Adl)
- Mel 151k, Bri 14k Adl 78k
- Dockers/Dogs (Per only)
- Per 72k
- Giants/Eagles (Syd only, Per separate)
- Syd 18k (Per N/A at 11am)
Round 5
- Thu 10/4 – Crows/Cats Seven 701k (BVOD 47k) Rch 1.843m
- 5 city 494,000 – Syd 26k Mel 263k Bri 19k Adl 141k Per 45k
- Fri 11/4 – Pies/Swans Seven 714k (BVOD 49k) Reach 2.013m
Season to date
According to Kayo CEO Julian Ogrin, AFL viewership on Kayo Sports is up 16 per cent year-on-year in 2025. “That’s particularly impressive considering we came off the back of a record season last year with viewing up nearly 40 per cent,” he said.
Thursday night AFL ratings on Seven are down 4.29% on average down to 647,000 per match YoY. (They are also down in total by 20% due to the season opener being cancelled due to cyclone) Average AFL reach on Thursday nights is also down 1.14% on the same time last year to 1.859m per game.
Friday Night #AFL on Seven is up 4.02% on average top 638k per broadcast, and up 24.8% in total due to an extra game. Average reach is up 3.98% to 1.891m.
In total on Seven the season is up 3.62% on average to 561k, but down 16% to 9.533m due to 4 less matches. Average BVOD is 39k – up from 0 last year.
Round 5 (continued)
- Sun 13/4 – Power/Hawks Seven 524k (BVOD 33k) Rch 1.679m
- Mel 190k Adl 106k Per 33k
- Sun 13/4 – Saints/Giants Seven 375k (BVOD 18k) Rch 1.181m
- Mel 124k Adl 55k Per 56k
- Sun 13/4 – Tigers/Dockers Seven (Per) 90k
On Foxtel, AFL Gather Round achieved the largest Gather Round audience since its inception in 2023.
Round 6 – Easter
- Thu 17/4 – Lions/Pies Seven 644k (BVOD 47k) Reach 1.909m
- Corresponding Easter Thursday in 2024 drew 665k (687k cons+7) with a reach of 1.856m.
- Fri 18/4 – Blues/Roos Seven 438k (BVOD 24k) Reach 1.306m) Not shown in WA.
- AFL on Good Friday was shown in every state except WA leading to a 59% audience jump on 2024 (Vic/Tas/QLD only). The event hasnt been nationally broadcast since 2019 and hasnt topped 500k since.
- Sun A 20/4 – Swans/Port Seven 417k (BVOD 22k) Reach 1.191m
- Sun N 20/4 – Dogs/Saints Seven 359k (BVOD 23k) Reach 1.43m)
- Mon 21/4 – Cats/Hawks Seven 634k (BVOD 44k) Reach 1.534m
- up 28% on 2024 and the highest FTA rating for this fixture since 2019.
Season to date
- 3.337m people have tuned into Sunday #AFL broadcasts on Seven this season at an average of 371,000. National broadcast matches have seen audiences of 3.093m at an average of 442,000 per game. Cant strictly be compared to Sevens Sunday coverage last year, due to changes in the tv deal (Sundays were subbed for Thursdays for the most part)
- Total #AFL aggegated average audience for 2025 is 13.349m according to VOZ/Oztam, with the last week still to be consolidated. This is down 2.47% on 2024 (about 339k). When the cons+7 data comes in much of this will be made up. National broadcasts have an average of 555,000, up 2.3% YoY on Seven.
Round 7 – ANZAC Round
- Thu 24/4 – Tigers/Demons Seven 584k (BVOD 38k) Rch 1.794m
- The 584,000 on Seven for the ANZAC Day Eve AFL match is up 2% on 2024, and below the average for the fixrture on FTA (613,000)
- Fri 25/4 – Bombres/Pies Seven 838k (BVOD 71k) Reach 1.966m
- ANZAC Day AFL on Seven was watched by 838,000 – down 6% on last year.
- Fri 25/4 – Dockers/Crows Seven 489k (BVOD 33k) Reach 1.683m
AFL on Seven in 2025 has been watched by a reported audience of 15.259m at an average of 509,000. (down 2.6% YoY) National broadcasts have beenwatched by 14.672m at an average of 564,000 (down less than 1% YoY). 7% of Sevens FTA audience is watching on 7plus at an average of 39,000, while the average reach is 1.637m.
According to Seven – Seven’s AFL has reached 9.9 million people – making it Australia’s most watched winter sport – and scored an average total TV audience of 559,100. [So it appears Seven arent counting non national broadcasts.]
- Sun -27/4 –
