Four new partners for North Melbourne
North Melbourne have added four new corporate partners to its stable with Allied Express, Elite Solar, Workwear Group and Munich Brauhous all signing on in some capacity. Source: Sportsbusinessinsider.
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UBET to sponsor Melbourne City
Following its announcement to sponsor Port Adelaide, UBET continues to expand it sponsorship portfolio by announcing a sponsorship of Melbourne City as a major partner for 2015-2016.
Port Adelaide’s corporate revenue base now at record $12 million
News Limited reports that Port Adelaide have signed another new sponsor, UBET which will take the corporate revenue stream past 12 million dollars. UBET is the fourth “premier partner” the Power has signed since December. It follows the sponsorship deals sealed with the world’s largest dairy company Parmalat (OAK brand), Australian baking giant Patties Foods…
Canterbury Bulldogs sniffing for new sponsor
Fairfax media reports today that the Bulldogs are on the lookout for a major sponsor to contribute a seven figure sum into the club after parting ways with major sponsor Jaycar. The club says its going in another direction at the end of the season.
Nth Queensland renew Jupiters deal
The North Queensland Cowboys have renewed their sponsorship arrangement with Jupiters Casino in Townsville, extending the deal until the end of 2016. The deal originally began in 2001. Jupiters chief executive Brad Morgan said: “Jupiters has a long history of partnership with the North Queensland Cowboys and recognises their contribution to the region commercially, and…
Wests Tigers sign Rashays Pizza Pasta Grill sponsorship
Wests Tigers have signed with Rashays Pizza Pasta Grill for the 2015 season and will appear on the playing strip. Wests Tigers CEO Grant Mayer welcomed Rashay’s Pizza Pasta Grill on board and said that the Club looked forward to working with Rashay’s in the future “Rashay’s have a presence across Sydney and are particularly…
Bulldogs (AFL) sign Slater & Gordon Sponsorship
Slater and Gordon will be the Western Bulldogs official coaches sponsor. Western Bulldogs Acting CEO Michael Quinn said the Bulldogs was proud to partner with a like-minded organisation in Slater and Gordon. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making meaningful contributions to our…
Titans secure three new sponsors
NRL.com is reporting that the Titans have signed three new sponsors. TFH will become the chest plate sponsor of the Titans’ NRL team for 2015, LEDified will feature on the back of the shorts and Gold Training is the new front of jersey sponsor for the Titans’ Holden Cup team. “I believe this is a…
Footy News – AFL fan initatives, Leichardt Oval, Aleague Grand Final and more
AFL Fairfax media says that AFL fans have had mixed reactions to club initiatives designed to make the game more entertaining to the crowds, with the Fans Assocation saying that food prices and lighting were winners, but there were still issues with ticketing at Hawthorn v Geelong. The Age reports that Hawthorn have broken its…
Time for AFL to ban alcohol sponsorship
Fairfax media reports that Michael Carr-Clegg, psychologist, wants alchohol sponsorships in the AFL to end. “I upset everybody at that forum by suggesting the greatest hypocrisy is with the AFL who continue to accept alcohol advertising, which does far more damage than all of these drugs put together. If they really want to get serious…
A new dawn for Gold Coast Suns and Huawei
The Gold Coast SUNS and Huawei Australia today announced a five year sponsorship which will see Huawei become the club’s official technology and ball partner. Mr Brumby said, “Huawei is proud to be announcing its first major sponsorship in AFL. Like the Gold Coast SUNS in the AFL, Huawei is relatively young in the Australian…
Telstra’s West Coast deal an innovation
The West Australian reports that Telstra have commenced a five year deal to become the official WA telecommunications partner for the West Coast Eagles. No value was disclosed. Telstra group executive of global enterprise and services Brendon Riley said the technology and communications upgrade included new mobile devices, data access to a new private network,…
Port Adelaide’s corporate backing to rise to record $13 million this season
Having recently announced RAA as a members sponsor and Four’n;twenty as a major sponsor, and with another sponsor announcement scheduled for next week, The Advertiser reports that Port Adelaide is set to hit $13 million in corporate backing in 2015.
Western Bulldogs extend Mission foods deal
Source: Sports Business Insider The Bulldogs have extended their partnership with Mission Foods through 2017. The partnership which began in 2009, will allow Mission Foods to be the Bulldogs sole major sponsor, featuring on the front and back of the guernsey. They will also become the Bulldogs longest serving major partner. Chairman of Mission Foods…
Cars and AFL – Sponsorship match made in heaven
Source: Roy Morgan Research Roy Morgan recently conducted a study which revealed that the AFL may as well stand for the Automotive Football League. As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That…
Essendon extend Toll deal
Source: Sports Business Insider Essendon have extended their deal with Toll Holdings for another two years. Toll have been an Essendon partner since 2011. Toll Group Managing Director Brian Kruger commented on the partnership extension: “This new partnership ensures both organisations are able to add value to each other through the sharing of knowledge and experience….
Saints, Lions extend Sponsorships
Source: Sports Pro Media Aussie rules: St Kilda Football Club have extended their partnership with long-time sponsor Jeld-Wen. The windows and doors company will continue to sponsor the AFL side’s Anzac Day match in New Zealand, with its logo displayed on the team’s playing strip. Elsewhere in the AFL, the Brisbane Lions have extended their partnership with kit provider BLK for…
Suns partner with Retail Food Group
Source: Sports Business Insider The Gold Coast Suns have announced a partnership with Gold Coast based Retail Food Group. The partnership will see the Crust Gourmet Pizza logo on the clubs shorts as well as other events happening at Metricon stadium with the organisations brands.
Victory Sponsor Boom
Source: Football Australia After starting with just eight sponsors in 2005, Melbourne Victory is very close to securing its 100th member of its “Victory in Business” business network. The network is reported to have delivered more than 70 million worth of business to business transactions since it was set up in 2005, and the Victory…