sponsorship

Sportsbusiness Insider reports that Collingwood has signed a three year deal with La Trobe Financial.

North Melbourne have added four new corporate partners to its stable with Allied Express, Elite Solar, Workwear Group and Munich Brauhous all signing on in some capacity. Source: Sportsbusinessinsider.

News Limited reports that Port Adelaide have signed another new sponsor, UBET which will take the corporate revenue stream past 12 million dollars. UBET is the fourth “premier partner” the Power has signed since December. It follows the sponsorship deals sealed with the world’s largest dairy company Parmalat (OAK brand), Australian baking giant Patties Foods…

Slater and Gordon will be the Western Bulldogs official coaches sponsor. Western Bulldogs Acting CEO Michael Quinn said the Bulldogs was proud to partner with a like-minded organisation in Slater and Gordon. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making meaningful contributions to our…

Fairfax media reports that Michael Carr-Clegg, psychologist, wants alchohol sponsorships in the AFL to end. “I upset everybody at that forum by suggesting the greatest hypocrisy is with the AFL who continue to accept alcohol advertising, which does far more damage than all of these drugs put together. If they really want to get serious…

The Gold Coast SUNS and Huawei Australia today announced a five year sponsorship which will see Huawei become the club’s official technology and ball partner. Mr Brumby said, “Huawei is proud to be announcing its first major sponsorship in AFL. Like the Gold Coast SUNS in the AFL, Huawei is relatively young in the Australian…

The West Australian reports that Telstra have commenced a five year deal to become the official WA telecommunications partner for the West Coast Eagles. No value was disclosed. Telstra group executive of global enterprise and services Brendon Riley said the technology and communications upgrade included new mobile devices, data access to a new private network,…

Having recently announced RAA as a members sponsor and Four’n;twenty as a major sponsor, and with another sponsor announcement scheduled for next week, The Advertiser reports that Port Adelaide is set to hit $13 million in corporate backing in 2015.

Source: Sports Business Insider The Bulldogs have extended their partnership with Mission Foods through 2017. The partnership which began in 2009, will allow Mission Foods to be the Bulldogs sole major sponsor, featuring on the front and back of the guernsey. They will also become the Bulldogs longest serving major partner. Chairman of Mission Foods…

Source: Roy Morgan Research Roy Morgan recently conducted a study which revealed that the AFL may as well stand for the Automotive Football League. As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That…

Source: Sports Business Insider Essendon have extended their deal with Toll Holdings for another two years.  Toll have been an Essendon partner since 2011. Toll Group Managing Director Brian Kruger commented on the partnership extension: “This new partnership ensures both organisations are able to add value to each other through the sharing of knowledge and experience….

Source: Sports Pro Media Aussie rules: St Kilda Football Club have extended their partnership with long-time sponsor Jeld-Wen. The windows and doors company will continue to sponsor the AFL side’s Anzac Day match in New Zealand, with its logo displayed on the team’s playing strip.   Elsewhere in the AFL, the Brisbane Lions have extended their partnership with kit provider BLK for…