The Heraldsun reports that AFL Women’s has secured NAB as its inaugural naming rights sponsor after what league chief executive Gillon McLachlan said was a hotly contested fight for its sparkling new product. The three-year deal, with the option of a further three years, is believed to be worth $2 million-$3 million a year. Announced…
The NRL match between North Queensland and Sydney Roosters drew 8,099 to the Willows precinct (1300SMILES Stadium). Details here. News Limited is reporting that the Brisbane Lions have no idea when they will be able to start training on the Gabba due to the cricket season and AFL season overlap. If the Bulls lose and…
AFL Adelaide – Chemist Warehouse has joined the Club as a Premier Partner. As part of the new partnership Chemist Warehouse will have naming rights to the second season of The Crows Show. Brisbane – Three year partnership with Camperdown Dairy. As a part of the deal, Camperdown Dairy International branding will be seen on the team’s…
FourFourTwo is reporting that the alleged expiry of Hyundais exclusivity agreement with the league as a car manufacturer coming to an end opens the door to clubs to try and gain automotive sponsors if they are so inclined.
AFL Adelaide have announced that Balfours will replace Momentum Energy as their coaching partner for 2016. Brisbane has announced that a new sponsorship for the Preseason with the Simon Black Football Academy. The Simon Black Academy is Australia’s first private footy academy for young men and women age 16 or over who want to take their…
AFL Fielders have upgraded their support for Port Adelaide by becoming a principal partner for the next two years. As part of the deal, Fielders branding will feature on Port Adelaide’s training, pre-season and gameday warm-up ball. The Adelaide Football Club has extended its long standing partnership with Foodland Supermarkets. The proudly South Australian company…
AFL Geelong have extended their deal with Ford through the end of 2020. Adelaide have signed a 3 year deal with Hertz to be their match ball sponsor. Adelaide have signed a 2 year deal with MJ Bale to be their official suit sponsor Carlton have signed a 2 year deal with ZTE to be…
The Financial Review reports that restrictions on car sponsorships, due to exclusive arrangements with the leagues naming rights sponsor Hyundai, may soon be at an end. Clubs have reportedly been told they can sign up to One motor company sponsor with a minimum value of $500,000.
ARU The NSW Waratahs have extended their partnership with Volvo for another three years. AFL Richmond have signed a three year deal with National Storage who will become their official media polo sleeve partner from 2016, replacing Elegance Tiles Carlton have signed a two year deal with CareerOne. The CareerOne logo will now appear on…
AFL United Petroleum has renegotiated its partnership with Collingwood, extending its commitment for a further five years. (Match ball, VFL sole sponsor) ALeague Central Coast Mariners have secured a partnership with Telstra with the telco becoming the club’s membership partner for at least the next two A-League seasons. Football Federation Australia has partnered with tyre…
The Gold Coast Titans have finally gained a naming rights sponsor with Aquis Group locked in until the end of 2016. The Titans also confirmed they have signed digital media company Jabbry to become a jersey partner for the next three and half years.
Sportsbusiness Insider reports that Richmond has signed a deal with Community Training Initiatives to be their match ball sponsor for the remainder of 2015.
SportsbusinessInsider reports that Hawthorn have reached an agreement with Audi to provide shorts and coaches clothing sponsorship for the next three years. Its the first time Audi has sponsored a national sporting club in Australia.
Sportsbusinessinsider reports that the AFL has finalised deals with BLK for its official apparel supplier and 2XU as its official compression supplier for the next three years.
A couple of updates The Jillaroos have signed a three year naming rights deal with harvey norman. The NSWRL have signed a three year deal with The Star Casino The NZ Warriors have signed a 2 year deal with Gatorade Cronulla have signed two major sponsors in Southern Radiology (three years) and Bluestone
Couple of updates – Geelong have signed Shine Lawyers to a three year deal ending in 2017 – Essendon have signed Guest Building Group for the 2015 season – St Kilda have signed Susan day bakeries for the 2015 season
Sponsorship News reports that the total sponsorship figure for the FFA will likely pass the NRL and ARU this year with a 30% increase in revenue from that sector forecast taking the figure past $30 million. The NRL posted $27 million in sponsorship and the ARU 28.7 million in sponsorship for 2014, while Tennis (45…
Domain.com.au is reported in The West Australian as being rather unhappy with the Eagles being sponsored by realestate.com.au. Domain has naming rights to Subiaco worth $600,000 per year, with its name displayed in large lettering at three high-profile points inside the stadium and also on the outside of the venue, while the Eagles deal is worth…
SportsbusinessInsider is reporting that Wests Tigers have reached an agreement with Waterview in Bicentennial Park to join the club as Women’s Strategy and Venue Partner.
SportsbusinessInsider is reporting that the AFL Demons have signed a 2 year deal with foreign exchange provider IG. The company will be the clubs coaches sponsor.