Richmond secure CTI sponsorship
Sportsbusiness Insider reports that Richmond has signed a deal with Community Training Initiatives to be their match ball sponsor for the remainder of 2015.
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Hawthorn secure Audi partnership
SportsbusinessInsider reports that Hawthorn have reached an agreement with Audi to provide shorts and coaches clothing sponsorship for the next three years. Its the first time Audi has sponsored a national sporting club in Australia.
AFL locks down partnerships with BLK and 2XU
Sportsbusinessinsider reports that the AFL has finalised deals with BLK for its official apparel supplier and 2XU as its official compression supplier for the next three years.
AFL Sponsorship Updates – Cats, Dons, Saints
Couple of updates – Geelong have signed Shine Lawyers to a three year deal ending in 2017 – Essendon have signed Guest Building Group for the 2015 season – St Kilda have signed Susan day bakeries for the 2015 season
Government is considering offering exclusive memberships at the new Burswood stadium
The ABC reports that the WA Government is considering offering exclusive memberships at the new Burswood stadium. But a Treasury official revealed in a budget estimates hearing today that the Government is giving “active consideration” to having them at the new Burswood facility.
Soccer sponsorship to overtake NRL and ARU
Sponsorship News reports that the total sponsorship figure for the FFA will likely pass the NRL and ARU this year with a 30% increase in revenue from that sector forecast taking the figure past $30 million. The NRL posted $27 million in sponsorship and the ARU 28.7 million in sponsorship for 2014, while Tennis (45…
Seven in a jam as NRL, AFL TV rights deals loom
The Australian reported on the weekend that the NRL is wanting to move at least one game on a Saturday to Free to air television, and Fox apparently wants to take another AFL game from Free to air tv. Fox’s media rights with the AFL are being negotiated by former AFL and FFA executive Ben…
AFL still the 4th best attended game in the world
Fairfax media reports that yet again, the AFL has the 4th best attendance average of any sport in the world. Coming behind the NFL, EPL, and Bundesliga. 1. NFL Average crowd of 68,776 in 2014-15 68,401 in 2013-14 2. Bundesliga 43,500 in 2103-14 41,914 in 2012-13 3. English Premier League 36,695 in 2013-14 35,931 in…
Domain not happy with Sponsor conflicts at Subiaco
Domain.com.au is reported in The West Australian as being rather unhappy with the Eagles being sponsored by realestate.com.au. Domain has naming rights to Subiaco worth $600,000 per year, with its name displayed in large lettering at three high-profile points inside the stadium and also on the outside of the venue, while the Eagles deal is worth…
Demons sign 2 year deal with IG
SportsbusinessInsider is reporting that the AFL Demons have signed a 2 year deal with foreign exchange provider IG. The company will be the clubs coaches sponsor.
Collingwood sign 3 year deal with La Trobe
Sportsbusiness Insider reports that Collingwood has signed a three year deal with La Trobe Financial.
Di Pietro labels AFL as ‘mean spirited’ and ‘small minded’
Micheal Lynch writes in the Age that at a recent lunch, Victory Chairman Anthony Di Pietro labelled the AFL as meanspirited and small minded for refusing to shift the Western Bulldogs v Fremantle game from Etihad to enable the Aleague Grand Final to be played. “There’s room for all sporting codes [in Melbourne],” he said….
Advertisers refuse to fund sports rights inflation
The Financial Review reports that Australias leading advertising agencies are baulking at having to pay more to cover the cost of the ever increasing hikes in tv rights across the major sports codes. “The AFL, NRL and Cricket Australia are getting to the point that if they don’t moderate their aggression for increased valuation on their…
Brisbane considers playing a home game in Singapore in 2017
News Limited is reporting that the cash strapped Lions are considering taking a home game to Singapore if the price is right. “It’s very early days but we are exploring the option,’’ Lions CEO Greg Swann said. “We’ve had some initial meetings but we are still working on it and we still have to get…
Aleague Grand Final debacle could happen again
Fairfax media reported on May 11th that no deal had been struck even though it had previously been reported otherwise. The report indicated that the AFL was holding out because the FFA could not give a definitive date for its final, and further wanted guaranteed acess not just to Etihad, but Adelaide Oval and the…
Foxsports Now on Apple TV, Live sport limited
Fairfax is reporting that Foxsports Now is available on Apple TV, but Foxfooty is absent from its lineup. AFL is conspicuously absent from Foxtel Sports Now, which is an instant deal-breaker for many sports fans. Even if you follow the other codes, handing over $20 per month seems steep when you can’t watch live matches….
Why Australian Kangaroos may be ranked the No.2 rugby league nation for a long time
Fairfax ran a piece yesterday on Rugby league which also referred to tv ratings from the game, and compared them to the AFLs ANZAC Day game between Collingwood and Essendon. The Test in Brisbane on Sunday was watched by the biggest capital city audience for any football code this year, with 939,000 viewers tuning into the coverage on…
AFL must cash in on soccer rip-off
Jake Niall describes the differences between Australian football and Soccer at a cost level, and says that the AFL has a distinct advantage in The Age. But there was a minor minus – a small cough – when we received an invoice for the season’s fees. It was just under $600 for a season with…