NRL beats AFL in social media stakes
Mumbrella reports that the NRL has beaten the AFL when it comes to social media – 106,000 to 92,000. It should be noted that no menthodology is included.
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West Coast Eagles to request more home and games at the MCG
News Limited is reporting today that West Coast have specifically requrested more games at the MCG next season after playing just one game this year at the grand final venue. “Hopefully next year we will get the opportunity to play on this ground more often,” Nisbett revealed. “We always ask to play here more often…
Marks for marques: new car intention at AFL clubs
With Hawthorn’s million-dollar-a-year deal with Audi inked, only five AFL teams now don’t have a car sponsor—including the two that topped the ladder and another whose supporters are among the most likely to intend to buy a new car, Roy Morgan Research shows. Whether the deal includes signage at matches, logos on jerseys and shorts,…
Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices
Roy Morgan Single Source research in the 12 months to June 2015 shows that: 2,321,000 Australians (14+) especially choose to watch AFL matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013. Foxtel is…
Offical AFL Members 2015
The AFL today released its official membership figures for 2015. In boasting a record membership, the Swans were joined by the Hawks (72,924), the Tigers (70,809), Essendon (60,818), West Coast (60,221), Port Adelaide (54,057), Fremantle (51,433), Geelong (44,312), North Melbourne (41,012) and the Western Bulldogs (35,222). Expansion clubs Gold Coast (13,643) and Greater Western…
Full AFL Media Deal Announced
THE AFL will reap a major financial windfall after striking a colossal new six-year, $2.508 billion broadcast rights agreement. The new deal will see Channel Seven, Foxtel and Telstra continue as the League’s broadcasters under the new deal, which will run from 2017 to 2022. The current deal expires at the end of the 2016…
Richmond secure CTI sponsorship
Sportsbusiness Insider reports that Richmond has signed a deal with Community Training Initiatives to be their match ball sponsor for the remainder of 2015.
Hawthorn secure Audi partnership
SportsbusinessInsider reports that Hawthorn have reached an agreement with Audi to provide shorts and coaches clothing sponsorship for the next three years. Its the first time Audi has sponsored a national sporting club in Australia.
AFL locks down partnerships with BLK and 2XU
Sportsbusinessinsider reports that the AFL has finalised deals with BLK for its official apparel supplier and 2XU as its official compression supplier for the next three years.
AFL Sponsorship Updates – Cats, Dons, Saints
Couple of updates – Geelong have signed Shine Lawyers to a three year deal ending in 2017 – Essendon have signed Guest Building Group for the 2015 season – St Kilda have signed Susan day bakeries for the 2015 season
Government is considering offering exclusive memberships at the new Burswood stadium
The ABC reports that the WA Government is considering offering exclusive memberships at the new Burswood stadium. But a Treasury official revealed in a budget estimates hearing today that the Government is giving “active consideration” to having them at the new Burswood facility.
Soccer sponsorship to overtake NRL and ARU
Sponsorship News reports that the total sponsorship figure for the FFA will likely pass the NRL and ARU this year with a 30% increase in revenue from that sector forecast taking the figure past $30 million. The NRL posted $27 million in sponsorship and the ARU 28.7 million in sponsorship for 2014, while Tennis (45…
Seven in a jam as NRL, AFL TV rights deals loom
The Australian reported on the weekend that the NRL is wanting to move at least one game on a Saturday to Free to air television, and Fox apparently wants to take another AFL game from Free to air tv. Fox’s media rights with the AFL are being negotiated by former AFL and FFA executive Ben…
AFL still the 4th best attended game in the world
Fairfax media reports that yet again, the AFL has the 4th best attendance average of any sport in the world. Coming behind the NFL, EPL, and Bundesliga. 1. NFL Average crowd of 68,776 in 2014-15 68,401 in 2013-14 2. Bundesliga 43,500 in 2103-14 41,914 in 2012-13 3. English Premier League 36,695 in 2013-14 35,931 in…
Domain not happy with Sponsor conflicts at Subiaco
Domain.com.au is reported in The West Australian as being rather unhappy with the Eagles being sponsored by realestate.com.au. Domain has naming rights to Subiaco worth $600,000 per year, with its name displayed in large lettering at three high-profile points inside the stadium and also on the outside of the venue, while the Eagles deal is worth…