AFL
The Womens Sporting Wars
Traditionally womens sport has been considered the less popular cousin to mens sport. This has been evident in sporting attendances, tv deals and media coverage going back decades. With the AFL launching its womens competition, and the threat from its financial and support strengths, it seems the latest sporting battlefront is emerging. So who are…
NAB take AFL Womens naming rights for 3 years.
The Heraldsun reports that AFL Women’s has secured NAB as its inaugural naming rights sponsor after what league chief executive Gillon McLachlan said was a hotly contested fight for its sparkling new product. The three-year deal, with the option of a further three years, is believed to be worth $2 million-$3 million a year. Announced…
Eagles dominating digital landscape in the wild west
The West Australian reports that the West Coast Eagles have now emerged as kings of the new game after taking out the 2016 digital premiership. However, it also notes that other sports are using savvy techniques to stay in the game against their powerful AFL counterparts.
The AFL’s Docklands Equation
On October 7, 2016 the AFL confirmed that it had finalised its purchase of Etihad stadium for an unspecified amount of money, however a number of reports guess the figure to be at between $150 million to $200 million. As a result of the purchase the league and clubs expect to be able to offer…
The Biggest Salary Cap Penalties in Australian Sport
With the penalties handed down to Parramatta in the National Rugby League yesterday, Ive laid out a ranking of the top penalties for salary cap breaches in Australian sport. 1. The Melbourne Storm (NRL 2010) Unquestionably the king of salary cap penalties, the Melbourne Storm were heavily penalised after the National Rugby League uncovered breaches…
March 26th – Saturday Crowds
AFL Melbourne v GWS – 28,505 at the MCG Gold Coast v Essendon – 16,239 at Metricon Stadium North Melbourne v Adelaide – 25,485 at Etihad Stadium Sydney v Collingood – 33,857 at the SCG Round total to date – 179,792 (last years R1 total was 359,470, with four games remaining, including Port v St…
March 24 – Thursday Crowds, News
The opening AFL match of the season proper attracted 75,706 to the MCG. (Details here.) Meanwhile, the Socceroos pulled in 35,439 people at AdelaideOval for their match against Tajikstan in wet weather. (Details here.) ——————————– News Limited is reporting that Cronulla and Manly may be forced by the NRL to move matches away from their…
March 19th – Industry News – Fri Crowd, Thu TV, Etihad Stadium
Friday Nights NRL attracted 30,018 to ANZ Stadium to see Parramatta take on Canterbury. Details here. Thursday Nights NRL pulled in 470k (Syd 274k Bri 159k Mel 15k Ade 9k Per 12k) Regional 206k and a further 223k on Foxtel. News Limited reports that AFL CEO GILLON McLachlan says the league doesn’t need a third…
March 17th – Industry News – Thu Crowds, Lions, Optus broacasts, Greenburg for NRL CEO, Cronulla
The NRL match between North Queensland and Sydney Roosters drew 8,099 to the Willows precinct (1300SMILES Stadium). Details here. News Limited is reporting that the Brisbane Lions have no idea when they will be able to start training on the Gabba due to the cricket season and AFL season overlap. If the Bulls lose and…
March 16 – Industry News – Jet cause losses, Socceroos deal, Balmain need $5.4m, Aami Park Turf Problems, Carrara gets Wifi
Fairfax media is reporting that the Newcastle Jets have contributed to serious losses in the 2015 financial year for the FFA which is hoping to finalise the sale of the Jets by the end of the year after incurring millions of dollars in losses from running the club since assuming the ownership from Nathan Tinkler…
Drinks, food to cost more at Adelaide Oval AFL matches
News Limited is reporting that fans will fork out even more for pies, gourmet hot dogs, beer and soft drink this year at Adelaide Oval — already believed to be the most expensive place in the nation to watch the footy. The price of pies has risen 10c to $5.30, compared with $4.10 at the…
West Coast Eagles the most profitable football club in Australia
The Financial Review reports that the West Coast Eagles are the most profitable football club in the country, but only about one-third of teams across the four codes are managing to break even. Analysis of the balance sheets of all the Australian teams in the AFL, NRL, Super Rugby and A-League competitions found only 17…
Sponsorship Updates
AFL Adelaide – Chemist Warehouse has joined the Club as a Premier Partner. As part of the new partnership Chemist Warehouse will have naming rights to the second season of The Crows Show. Brisbane – Three year partnership with Camperdown Dairy. As a part of the deal, Camperdown Dairy International branding will be seen on the team’s…
AFL and NRL – 2015 Annual Report Comparison
Note both results are the consoldiated results of the ARLC and the AFL.
AFL Stadium News – Princes Park, the SCG, and Etihad Stadium
Following last Sundays Carlton v Essendon NAB Challenge game, the Blues reported that they were open to a return of AFL footy to the stadium, however the costs would be significant. “Right now, there are two key impediments,”Trigg said. “One is a very significant cost to get it up to standard. If you look at…