Gross Revenue
- Collingwood – $75,232,702
- Essendon – $51,416,731
- West Coast – $50,200,000
- Hawthorn – $49,151,009
- Geelong – $48,438,196
- Brisbane – $42,297,354
- Carlton – $39,950,000
- Port Adelaide – $37,017,885
- Melbourne – $33,514,371
- Richmond – $33,403,202
- Western Bulldogs – $32,453,030
- Adelaide – $30,546,426
- St Kilda – $28,287,336
- North Melbourne – $26,017,066
Gaming Revenue and Hospitality
- Collingwood – $19,201,114 (inc. Social Club)
- Brisbane – $12,641,070 (inc. Social Club)
- Geelong – $10,083,082 (inc. food and beverage)
- Hawthorn – $10,057,704 (inc bar and bistro)
- Port Adelaide – $6,822,171 (inc.licenced venues)
- Carlton – $4,504,537 (gaming only)
- Western Bulldogs – $3,770,594 (hospitality only)
- Melbourne – $3,594,013 (inc. social club)
- Richmond – $3,410,144 (inc Social club)
- St Kilda – $656,918 (Social Club)
- Essendon – N/S
- Adelaide – N/S
- West Coast – N/S
Membership Revenue
- Collingwood – $16,419,687 (does NOT include gate reciepts)
- Geelong – $12,121,444 (inc. gate receipts)
- Hawthorn – $11,705,117 (inc. gate reciepts)
- Carlton – $11,617,793 (inc. gate reciepts)
- Adelaide – $10,591,091
- Essendon – $10,363,690 (inc. gate reciepts)
- Melbourne – $9,727,844 (inc. gate reciepts)
- St Kilda – $7,750,153 (does not inc gate reciepts)
- Brisbane – $6,918,708 (inc. gate reciepts)
- Western Bulldogs – $6,712,710 (inc. gate reciepts)
- North Melbourne – $5,745,872 (inc. gate reciepts)
- Port Adelaide – Not Specified
- Richmond – Not Specified
- West Coast – Not Specified
Sponsorship and Marketing Revenue
- Collingwood – $22,170,584
- Richmond – $17,252,886
- Port Adelaide – $16,238,492
- Essendon – $15,532,108
- Geelong – $15,517,692
- Hawthorn – $14,576,422
- Carlton – $12,378,037
- Brisbane – $11,033,963
- Adelaide – $10,647,497
- Western Bulldogs – $8,911,027
- North Melbourne – $8,782,975
- Melbourne – $8,133,129
- St KIlda – $6,938,019
- West Coast – Not Specified
Merchandise Revenue
- Hawthorn – $3,065,244
- Geelong – $2,583,088
- Essendon – $2,563,026
- Carlton – $1,910,251
- Western Bulldogs – $1,392,135
- North Melbourne – $1,036,064
- St Kilda – $980,156
- Adelaide – $846,018
- Melbourne – $806,732
- Port Adelaide – $696,759
- Collingwood – N/S
- Brisbane – N/S
- Richmond – N/S
- West Coast – N/S
Football Department Spend
- West Coast – $19,800,000
- Collingwood – $19,412,167
- Geelong – $18,821,742
- Essendon – $18,510,078
- Carlton – $17,831,197
- Melbourne – $16,309,582
- St Kilda – $16,974,040
- Brisbane – $16,061,596
- Port Adelaide – $15,682,596
- North Melbourne – $15,280,850
- Western Bulldogs – $14,694,994
- Richmond – $3,466,748 (all that is specifically named as football spend)
- Hawthorn – $2,316,797 (all that is specifically named football spend)
- Adelaide – Not specified.
Total Comprehensive Income for 2011 (profit/loss)
- Melbourne – $6,040,629
- Richmond – $2,752,801
- West Coast – $2,600,000
- Collingwood – $2,141,436
- Essendon – $2,059,379
- Geelong – $1,015,912
- Port Adelaide – $877,971
- Western Bulldogs – $877,175
- Carlton – $742,401
- Hawthorn – ($4,920)
- Adelaide – ($610,942)
- North Melbourne – ($1,110,807)
- St Kilda – ($1,271,149)
- Brisbane – ($1,855,926)
References:
- Adelaide – http://www.worldofwookie.com/afl/reports/adelaidefc2011.pdf
- Brisbane – http://www.lions.com.au/Portals/0/lions_docs/00000%20LIONS%20Annual%20Report%20ART.pdf
- Carlton – http://www.rippledirect.com.au/images/carltonfc/cfc_stat_accts_2011.pdf
- Collingwood – http://www.collingwoodfc.com.au/portals/0/magpies_docs/2011_CFC_annual_report.pdf
- Essendon – http://www.essendonfc.com.au/club/annualreport2011online.pdf
- Geelong – http://www.afl.com.au/Portals/0/cats_docs/2011_Financial_Statements.pdf
- Hawthorn – http://www.hawthornfc.com.au/Portals/0/hawks_docs/2011_Annual_Report.pdf
- North Melbourne – http://www.kangaroos.com.au/Portals/0/NMFC%20-%202011%20Financial%20Report.pdf
- Melbourne – http://app1.mailout.com/mailout3/user/z8wQ0K/files/1323837892_0682.pdf
- Port Adelaide – http://portadelaidefc.com.au/Portals/0/port_docs/2011AnnualReport.pdf[/URL]
- Richmond – http://www.richmondfc.com.au/portals/0/richmond_docs/2011financials.pdf[/URL]
- St Kilda – http://www.saints.com.au/Portals/0/images_saints/STKFC_annualreport_2011.pdf
- Western Bulldogs – http://www.westernbulldogs.com.au/Portals/0/bulldogs_docs/2011Financial%20Report_LR.pdf
List of Clubs that have supplied profit/loss statements but NOT annual reports and the relevant media references
- Sydney: $114,956 – http://www.sydneyswans.com.au/tabid/…?newsid=127049
- West Coast: http://au.news.yahoo.com/thewest/business/a/-/wa/12885626/eagles-cdo-foray-still-costing/
- Fremantle, Gold Coast and GWS Have supplied no relevant information
- SANFL Contributions – Port Adelaide $365,790, Adelaide – $449,195
- WAFL Contributions – West Coast $2,200,000
Other News and Media
February 19th, 2012 – “Clubs $40 million in debt” (Heraldsun)