The following information is from the 2007 AFL Annual Report
AFL Membership
AFL Membership continued to grow in 2007 with a total membership of 46,871. The breakdown included 30,272 taking full membership, 14,162 silver membership and 2437 absentee members. AFL. Members taking club support memberships now represent
7.4 per cent of the total club membership nationally.
The AFL Membership renewal rate for 2007 was 95 per cent, which was comparable with 2006. In addition, more than 3000 supporters became new AFL members in 2007.
Membership Shared Services
The Membership Shared Services operation continued to expand in 2007 with four clubs part of the initiative – the Western Bulldogs, St Kilda, Melbourne and North Melbourne. Each successfully
converted to the Archtics membership system, which significantly improved their ability to manage and interact with members
Sydney initiative
Working collaboratively with the Sydney Swans, the Telstra Stadium administration and AFL media partners, an ambitious target was set to achieve attendances of 55,000 at the three games andsell 5000 three-match pass mini-memberships. The result was an average attendance of more than 63,000 at each of the games, with 8674 people taking up the three-match pass.
