Annual Reports
- Adelaide 2017 Annual Report
- Brisbane 2017 Annual Report
- Carlton 2017 Annual Report
- Collingwood 2017 Annual Report
- Essendon 2017 Annual Report
- Fremantle 2017 Annual Report
- Geelong 2017 Annual Report
- Gold Coast 2017 Annual Report
- GWS 2017 Annual Report
- Hawthorn 2017 Annual Report
- Melbourne 2017 Annual Report
- North Melbourne 2017 Annual Report
- Port Adelaide 2017 Annual Report
- Richmond 2017 Annual Report
- St Kilda 2017 Annual Report
- Sydney 2017 Annual Report
- West Coast 2017 Annual Report
- Western Bulldogs 2017 Annual Report
Revenue
- Collingwood -$77,736,469
- Hawthorn – $70,742,464
- Essendon – $65,165,407
- Richmond – $65,164,372
- West Coast – $64,013,222
- Carlton – $58,618,876
- Port Adelaide – $57,907,188
- Geelong – $57,804,052
- Adelaide – $54,954,790
- Brisbane – $52,060,420
- Melbourne – $51,988,711
- Western Bulldogs – $51,944,472
- Sydney – $50,837,971
- Fremantle – $49,263,474
- St Kilda – $47,952,666
- GWS – $42,605,892
- North Melbourne – $39,717,822
- Gold Coast – $39,656,365
Profit/loss
- West Coast – $12,804,032
- St Kilda – $5,267,414
- Essendon – $5,054,186
- Hawthorn – $4,933,128
- Richmond – $3,063,298
- Fremantle – $2,489,714
- Melbourne – $1,363,060
- Western Bulldogs – $1,643,050
- Carlton – $667,803
- Adelaide – $648,715
- North Melbourne – $242,656
- Sydney – $105,186
- Gold Coast – $19,219
- Geelong – ($339,849)
- GWS – ($522,896)
- Brisbane – ($2,261,990)
- Collingwood – ($2,732,624)
Gaming & Social Revenue
- Collingwood – $22,887,477
- Hawthorn – $19,087,366
- Carlton – $18,825,869
- Brisbane – $15,687,630
- Essendon – $13,351,296
- Melbourne – $11,641,049
- Geelong – $10,537,358
- Richmond – $7,180,170
- Western Bulldogs – $7,061,232
- St Kilda – $1,934,045
Gaming Profit
- Collingwood – $6,037,992
- Brisbane – $3,744,228
- Melbourne – $3,720,679
- Carlton – $3,169,884
- Essendon – $2,276,154
- Western Bulldogs – $1,390,994
- Richmond – $942,060
- St Kilda – $616,340
- Hawthorn – No costs available
- Geelong – no costs available
- Carlton – no costs available.
Revenue without Gaming
- West Coast – $64,013,222
- Richmond – $57,984,202
- Collingwood – $54,848,992
- Essendon – $51,814,111
- Hawthorn – $51,655,098
- Sydney – $50,837,971
- Fremantle – $49,263,474
- Geelong – $47,266,694
- St Kilda – $46,018,621
- Western Bulldogs – $44,883,240
- GWS – $42,605,892
- Melbourne – $40,347,662
- Carlton – $39,793,007
- North Melbourne – $39,717,822
- Brisbane – $36,372,790
Profit/Loss without Gaming
- St Kilda – $4,651,074
- Essendon – $2,778,032
- Richmond – $2,121,238
- Western Bulldogs – $252,056
- North Melbourne – $242,656
- Sydney – $105,186
- GWS – ($522,896)
- Melbourne – ($2,357,619)
- Carlton – ($2,502,081)
- Brisbane – ($6,006,218)
- Collingwood ($8,770,616)
- Hawthorn – Not available
- Geelong – not available.
- Carrlton – not available.
Membership, Reserved seating
- Adelaide – $23,252,578 (includes corporate box revenue)
- Collingwood – $23,126,822 (includes matchday)
- West Coast – $21,798,249
- Fremantle – $16,156,558
- Geelong – $16,039,108 (includes gate reciepts)
- Sydney – $15,585,482 (includes matchday)
- Hawthorn – $12,446,104
- Essendon – $11,971,985
- Carlton – $8,527,889
- Western Bulldogs – $8,469,489
- Melbourne – $8,057,900 (includes fundraising)
- St Kilda – $7,477,148
- North Melbourne – $6,593,189
- Gold Coast – $6,219,235 (includes gate reciepts)
- Brisbane – $5,530,944
- GWS – $1,840,186 (includes merchandise)
- Richmond – Not Available
Revenue per member
- Adelaide – $408.90 per member (includes corporate box rev)
- West Coast – $335.03 per member
- Fremantle – $315.23 per member
- Collingwood – $304.78 per member (includes matchday)
- Geelong – $292.40 (includes fundraising)
- Brisbane – $258.92 per member (includes gate)
- Melbourne – $190.80 per member (includes fundraising)
- St Kilda – $177.81 per member
- Western Bulldogs – $177.73 per member
- Essendon – $176.66 per member
- Carlton – $169.45 per member
- Hawthorn – $164.49 per member
- North Melbourne – $163.43 per member
- GWS – $87.86 per member (includes merchandise)
- Richmond – Not available
Gate takings
- Melbourne – $5,366,974
- Hawthorn – $5,117,239
- Carlton – $3,023,882
- Essendon – $2,368,742
- West Coast – $2,349,197
- Fremantle – $2,101,902
- Western Bulldogs – $1,856,728
- North Melbourne – $1,722,528
- St Kilda – $1,525,634
- Brisbane – included in Membership
- Richmond – Not available
Sponsorship & Marketing
- Collingwood – $18,945,477
- Sydney – $18,922,637
- Adelaide – $17,123,561 (inc fundraising)
- Geelong – $14,535,577 (inc fundraising)
- Essendon – $14,326,352
- Hawthorn – $14,155,211
- Richmond – $13,638,619
- Carlton – $12,662,263
- GWS – $11,680,445
- Western Bulldogs – $10,544,220
- Melbourne – $9,399,004 (inc fundraising)
- North Melbourne – $9,341,921
- Brisbane – $8,889,077
- West Coast – $7,744,824
- Fremantle – $6,270,183 (inc finals bonuses)
- St Kilda – $6,170,905
- Gold Coast – $5,919,083 (inc supply rights)
Merchandise
- Western Bulldogs – $2,537,563
- West Coast – $2,331,242
- Hawthorn – $2,088,983
- Essendon – $2,066,030
- Geelong – $2,065,559
- Fremantle – $1,596,444
- Adelaide – $1,342,914
- Carlton – $1,300,900
- Melbourne – $1,085,881
- North Melbourne – $1,001,931
- Brisbane – $771,375
- St Kilda – $710,803
- Sydney – $684,370
- Gold Coast – $409,975
- Richmond – Not Available
AFL Distributions
- GWS – $25,857,369
- Gold Coast – $24,670,807
- Brisbane – $20,932,600
- St Kilda – $20,602,885
- Western Bulldogs – $16,575,940
- North Melbourne – $16,322,824
- Melbourne – $15,713,629
- Sydney – $14,338,876
- Carlton – $13,669,151
- Richmond – $13,627,896
- Adelaide – $13,142,957
- Essendon – $12,945,389
- Geelong – $12,116,718
- Fremantle – $11,273,943
- Collingwood – $10,939,471
- Hawthorn – $10,861,443
- West Coast – $10,807,324
Football Department spending
- Collingwood ($28,366,146) – includes AFLW, VFL.
- GWS – ($27,227,800)
- Sydney – ($26,519,571)
- Geelong – ($25,981,512)
- West Coast – ($25,669,094)
- Western Bulldogs ($25,489,964)
- Fremantle – $25,476,311
- Melbourne – ($24,223,494)
- Brisbane – ($24,712,245)
- Port Adelaide – ($24,701,910)
- North Melbourne – ($23,851,745)
- Carlton – ($23,841,372)
- St Kilda – ($23,715,001)
- Essendon – ($23,687,766)
- Hawthorn – Not Available
- Richmond – Not Available
- Adelaide – Not Available
AFLW Cost
- Melbourne – ($699,970)
Assets
- West Coast – $77,717,497
- Hawthorn – $66,430,723
- Collingwood – $48,713,041
- Essendon – $45,362,544
- Geelong – $38,218,519
- Western Bulldogs – $37,690,400
- Richmond – $37,332,992
- Fremantle – $28,315,590
- Carlton – $26,206,220
- Adelaide – $25,930,521
- Port Adelaide – $25,020,425
- St Kilda – $22,121,016
- Melbourne – $18,012,858
- North Melbourne – $15,721,672
- GWS – $14,137,396
- Gold Coast – $10,163,916
- Brisbane – $9,299,059
- Sydney – $7,695,965
Liabilities
- Geelong – $28,627,386
- Brisbane – $22,432,913
- Port Adelaide – $20,888,549
- Hawthorn – $19,898,341
- Adelaide – $19,085,960
- St Kilda – $17,488,177
- Carlton – $17,398,022
- Collingwood – $16,134,623
- Fremantle – $13,975,438
- Essendon – $12,854,759
- Melbourne – $11,810,162
- Gold Coast – $11,746,131
- West Coast – $11,597,832
- Richmond – $10,178,623
- Western Bulldogs – $9,980,201
- North Melbourne – $5,731,170
- GWS – $3,813,308
Equity
- West Coast – $66,119,665
- Hawthorn – $46,532,382
- Collingwood – $32,578,418
- Essendon – $32,507,785
- Western Bulldogs – $27,710,199
- Richmond – $27,154,369
- Fremantle – $14,975,438
- GWS – $10,324,088
- Geelong – $9,591,133
- North Melbourne – $9,990,502
- Carlton – $8,808,198
- Adelaide – $6,844,561
- Melbourne – $6,202,696
- Sydney – $5,504,960
- St Kilda – $4,632,839
- Port Adelaide – $4,131,876
- Gold Coast – ($1,582,215)
- Brisbane – ($13,133,854)