2012 Club Finances - Sports Industry AU

Revenue:

Collingwood – $69,249,166
Essendon – $65,431,425
Hawthorn – $57,277,620
West Coast – $55,000,000*
Geelong – $48,957,150
Carlton – $46,637,015 (up $6 million on 2011)
Brisbane – $43,859,151
Fremantle – $42,770,000*
Melbourne – $39,517,200
Richmond – $37,640,767
Port Adelaide – $36,649,694
Western Bulldogs – $32,777,251
North Melbourne – $31,027,110
St Kilda – $30,846,816
GWS – $28,500,000*

Sponsorship, Marketing

Richmond – $19,323,900
Collingwood – $19,120,714 (includes merchandise)
Essendon – $15,920,153
Geelong – $15,696,889
Hawthorn – $15,083,689
Carlton – $12,524,669
Brisbane – $11,700,040
Melbourne – $8,219,263
North Melbourne – $7,246,543
St Kilda – $6,714,163
Port Adelaide – Not specified

Membership, reserved seating

Collingwood – $16,229,531
Essendon – $9,367,066
Hawthorn – $9,028,307
Carlton – $8,953,054
St Kilda – $7,353,883
Melbourne – $5,619,605
North Melbourne – $5,108,901
Richmond – $7,600,000 * (officials via email)
Western Bulldogs – $5,027,548 (membership only)
Port Adelaide – Not specified

Gate reciepts

Melbourne – $4,305,292
Hawthorn – $4,018,101 (“matchday income”)
Carlton – $3,426,953
Western Bulldogs – $1,374,525 (“match returns and gate receipts”)
North Melbourne – $1,320,924
Essendon – $726,504 (This is not a misprint)
Richmond – Not specified
St Kilda – included in AFL revenue
Port Adelaide – Not specified
Geelong includes Gate reciepts with membership: $11,536,630
Brisbane includes Gate recipets with membership: $6,127,764

Total Profit/Loss:

Essendon – $12,345,536
Collingwood – $7,835,080
Richmond – $3,017,742
Hawthorn – $1,288,810
North Melbourne – $687,830
Sydney – $207,007*
Adelaide – $122,434*
Melbourne – $19,485
Western Bulldogs – (136,679)
St Kilda – ($436,818)
Carlton – ($639,799)
Geelong – ($996,000)
Brisbane – ($2,200,013)
Port Adelaide – ($2,117,071)

Operating Profit/Loss

Collingwood – $4,860,000*
Richmond – $3,017,742
West Coast – ~$3,000,000*
North Melbourne – $1,193,080*
Hawthorn – $1,288,810
Adelaide – $1,214,039*
North Melbourne – $1,193,080
St Kilda – $631,135
Essendon – $401,429
Fremantle – $376,245*
Geelong – $322,000
Western Bulldogs – ($136,679)
Carlton – ($683,799)
Brisbane – ($2,513,262)
Port Adelaide – ($4,120,000)

Merchandise Income:

Essendon – $3,226,302
Hawthorn – $2,700,000
Geelong – $2,699,798
Carlton – $1,902,671
North Melbourne – $1,396,180
Western Bulldogs – $1,268,765 (labelled “consumer products”)
St Kilda – $1,121,857
Brisbane – $1,004,273
Melbourne – $634,384
Richmond – not specified
Port Adelaide – Not specified

Football Department Spend

Collingwood – $21,167,238
Fremantle – $20,890,000*
Carlton – $20,349,646
Essendon – $19,200,704
Geelong – $19,200,072
Melbourne – $17,983,567
St Kilda – $17,962,408
Port Adelaide – $17,430,245
Brisbane – $17,231,496
North Melbourne – $16,375,867
Western Bulldogs – $15,748,928
Richmond – $3,915,909 (specifically cited)
Hawthorn – $2,378,471 (Specifically cited)

AFL Income – Distributions (includes 2012 base grant of $6.682 million to all clubs)
Note: this may include prize money, ASD and future fund grants.

Richmond – $14,046,030 (“Football income”)
Collingwood – $13,208,949
St Kilda – $13,115,339 (includes Gate reciepts)
North Melbourne – $11,611,876 (includes 2.9 million future funding)
Melbourne – $10,796,875
Brisbane – $10,400,161
Western Bulldogs – $10,326,872
Hawthorn – $9,138,376
Carlton – $9,056,876
Port Adelaide – $7,996,876
Essendon – $7,956,876
Geelong – $7,606,364

Net Assets

Essendon – $35,059,757
Hawthorn – $26,364,619
Western Bulldogs – $23,227,514
Richmond – $19,065,807
Adelaide – $18,740,000*
Collingwood – $18,691,856
Carlton – $12,709,584
Geelong – $9,957,144
North Melbourne – $7,135,723
Port Adelaide – $6,721,225
Melbourne – $6,375,056
St Kilda – $5,633,566
Brisbane – (3,131,072)

Reference:

Additional References – * information will be contained here.

WA Footys $10 million cash cows
Adelaide back in the black
$7.8 million Jackpot (Collingwood)
Lions record Massive loss
Another million for North
Loss caps dog of a year (Western Bulldogs)
PAFC Financial Result (Port Adelaide)
Swans 2012 Financial Result
Giant effort promised by GWS top men

Footnote:
* Club media release, not annual report.