2011 Club Finances

Gross Revenue

  • Collingwood – $75,232,702
  • Essendon – $51,416,731
  • West Coast – $50,200,000
  • Hawthorn – $49,151,009
  • Geelong – $48,438,196
  • Brisbane – $42,297,354
  • Carlton – $39,950,000
  • Port Adelaide – $37,017,885
  • Melbourne – $33,514,371
  • Richmond – $33,403,202
  • Western Bulldogs – $32,453,030
  • Adelaide – $30,546,426
  • St Kilda – $28,287,336
  • North Melbourne – $26,017,066

Gaming Revenue and Hospitality

  • Collingwood – $19,201,114 (inc. Social Club)
  • Brisbane – $12,641,070 (inc. Social Club)
  • Geelong – $10,083,082 (inc. food and beverage)
  • Hawthorn – $10,057,704 (inc bar and bistro)
  • Port Adelaide – $6,822,171 (inc.licenced venues)
  • Carlton – $4,504,537 (gaming only)
  • Western Bulldogs – $3,770,594 (hospitality only)
  • Melbourne – $3,594,013 (inc. social club)
  • Richmond – $3,410,144 (inc Social club)
  • St Kilda – $656,918 (Social Club)
  • Essendon – N/S
  • Adelaide – N/S
  • West Coast – N/S

Membership Revenue

  • Collingwood – $16,419,687 (does NOT include gate reciepts)
  • Geelong – $12,121,444 (inc. gate receipts)
  • Hawthorn – $11,705,117 (inc. gate reciepts)
  • Carlton – $11,617,793 (inc. gate reciepts)
  • Adelaide – $10,591,091
  • Essendon – $10,363,690 (inc. gate reciepts)
  • Melbourne – $9,727,844 (inc. gate reciepts)
  • St Kilda – $7,750,153 (does not inc gate reciepts)
  • Brisbane – $6,918,708 (inc. gate reciepts)
  • Western Bulldogs – $6,712,710 (inc. gate reciepts)
  • North Melbourne – $5,745,872 (inc. gate reciepts)
  • Port Adelaide – Not Specified
  • Richmond – Not Specified
  • West Coast – Not Specified

Sponsorship and Marketing Revenue

  • Collingwood – $22,170,584
  • Richmond – $17,252,886
  • Port Adelaide – $16,238,492
  • Essendon – $15,532,108
  • Geelong – $15,517,692
  • Hawthorn – $14,576,422
  • Carlton – $12,378,037
  • Brisbane – $11,033,963
  • Adelaide – $10,647,497
  • Western Bulldogs – $8,911,027
  • North Melbourne – $8,782,975
  • Melbourne – $8,133,129
  • St KIlda – $6,938,019
  • West Coast – Not Specified

Merchandise Revenue

  • Hawthorn – $3,065,244
  • Geelong – $2,583,088
  • Essendon – $2,563,026
  • Carlton – $1,910,251
  • Western Bulldogs – $1,392,135
  • North Melbourne – $1,036,064
  • St Kilda – $980,156
  • Adelaide – $846,018
  • Melbourne – $806,732
  • Port Adelaide – $696,759
  • Collingwood – N/S
  • Brisbane – N/S
  • Richmond – N/S
  • West Coast – N/S

Football Department Spend

  • West Coast – $19,800,000
  • Collingwood – $19,412,167
  • Geelong – $18,821,742
  • Essendon – $18,510,078
  • Carlton – $17,831,197
  • Melbourne – $16,309,582
  • St Kilda – $16,974,040
  • Brisbane – $16,061,596
  • Port Adelaide – $15,682,596
  • North Melbourne – $15,280,850
  • Western Bulldogs – $14,694,994
  • Richmond – $3,466,748 (all that is specifically named as football spend)
  • Hawthorn – $2,316,797 (all that is specifically named football spend)
  • Adelaide – Not specified.

Total Comprehensive Income for 2011 (profit/loss)

  • Melbourne – $6,040,629
  • Richmond – $2,752,801
  • West Coast – $2,600,000
  • Collingwood – $2,141,436
  • Essendon – $2,059,379
  • Geelong – $1,015,912
  • Port Adelaide – $877,971
  • Western Bulldogs – $877,175
  • Carlton – $742,401
  • Hawthorn – ($4,920)
  • Adelaide – ($610,942)
  • North Melbourne – ($1,110,807)
  • St Kilda – ($1,271,149)
  • Brisbane – ($1,855,926)

Total Assets

1. Hawthorn (44 million)
2. Geelong (38 million)
3. Bulldogs (37 million)
4. Essendon (28 million)
5. Richmond (24 million)
6. Carlton (24 million)

11. Melbourne (13 million)
12. Brisbane (13 million)
13. St Kilda (13 million)

Total Liabilities

1. Geelong (27 million)
2. Hawthorn (23 million)
3. Bulldogs (14 million)
4. Brisbane (13 million)
5. Collingwood (12 million)
6. Carlton (10 million)
7. North (10 million)

12. Essendon (6 million)
13. Adelaide (5 million)

Net Assets

1. Hawthorn (24 million)
2. Bulldogs (23 million)
3. Essendon (22 million)
4. Adelaide (18 million)
5. Richmond (16 million)
6. Carlton (13 million)
7. Geelong (11 million)
8. Collingwood (11 million)

11. North Melbourne (6 million)
12. St Kilda (6 million)
13. Brisbane -617,810

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