Media Release – Series reaches 13.4 million, smashes records on Seven and 7plus
Big Bash League up 15% so far this season
Australia’s victory over India in the Border-Gavaskar Trophy Test Series delivered a massive
result for the Seven Network, reaching 13.4 million people across Seven and 7plus Sport
and easily taking the crown as Australia’s favourite sport this summer.
The five Test series between the two greatest teams in world cricket attracted an average
total TV audience of just over 1 million, up 39% on the 2023-24 summer.
The first men’s international series available to stream for free in Australia, the series
reached 1.29 million people exclusively on 7plus Sport and delivered 120,000 new
registered users for 7plus.
The Fifth Test, which concluded in a dramatic run chase yesterday with Australia clinching
the six-wicket win to secure the Border-Gavaskar Trophy for the first time in a decade,
alone reached 6.6 million people, including 1 million on 7plus Sport.
The final showdown between Australia and India scored an average total TV audience of
1.4 million across all sessions and was the most-watched program in all people, 25 to 54s,
16 to 39s and grocery shoppers on Friday, Saturday and Sunday.
The Fifth Test broke records, with the second session on day three drawing 1.76 million
total TV viewers, the biggest ever number for a Test match session on Seven. It included a
record-breaking 176,000 viewers on 7plus Sport.
Other big rating sessions included the third session on day two (1.66 million), the third
session on day one (1.47 million viewers), the second session on day two (1.43 million) and
the first session on day three (also 1.43 million).
Across the Fifth Test, 7plus saw a 230% jump in audience compared to the same days last
year. The Fifth Test reached 757,000 people exclusively on 7plus Sport.
