The start of Big Bash League 14 and the Third Test between Australia and India in the
Border-Gavaskar Trophy Test Series were a winning combination for Australian sport fans
on Seven and 7plus Sport.
BBL 14 on Seven and 7plus Sport is scoring big with viewers, with the strongest start to a
BBL competition since 2021 and the second consecutive year of audience growth.
The first four days of BBL 14 reached 4.9 million people, with an average total TV audience
of 564,000 – up 16% on the first four days of BBL 13. Broadcast viewing alone was up 9%.
Seven’s live and free coverage of the Third Test at the Gabba reached 5.9 million people
and drew an average total TV audience of 647,000.
Ending in a draw due to rain delays across the five days, the Third Test was the mostwatched program in all people, 25 to 54s, 16 to 39s and grocery shoppers last Sunday. The
big-rating sessions included the third session on day two, which had an average total TV
audience of 1.29 million, and the second session on day two, with 1.03 million.
Across the Third Test, 7plus saw a 131% jump in audience compared to the same days last
year. The Third Test reached 582,000 people exclusively on 7plus Sport.
The Test series marks the first time men’s international cricket has been available to
stream for free in Australia, ensuring everyone can be part of the Australia’s #1 summer
sport – live. Also for the first time, Seven’s coverage on 7plus Sport includes a secondary
Hindi commentary feed
So far, more than 1 million people have watched the Australia v India Test series on 7plus
Sport, and it has brought in 75,000 new registered users. BBL 14’s audience reach on 7plus
Sport alone for the first four days was 320,000.
The Third Test, by the numbers
Day 2, Session 3: National reach 2.41 million, national audience 1.29 million.
Day 3, Session 3: National reach 2.01 million, national audience 608,000.
Day 2, Session 2: National reach 2 million, national audience 1.03 million.
Day 4, Session 3: National reach 1.9 million, national audience 631,000.
Day 2, Session 1: National reach 1.73 million, national audience 734,000.
Day 1, Rain Delay: National reach 1.63 million, national audience 447,000.
Day 5, Session 3: National reach 1.54 million, national audience 440,000.
Day 2, Tea: National reach 1.49 million, national audience 1.09 million.
Day 3, Session 2: National reach 1.48 million, national audience 620,000.
Day 3, Session 1: National reach 1.43 million, national audience 596,000.
Day 4, Session 2: National reach 1.27 million, national audience 486,000.
Day 2, Lunch: National reach 1.26 million, national audience 730,000.
Day 5, Session 2: National reach 1.18 million, national audience 502,000.
Day 4, Session 1: National reach 1.1 million, national audience 503,000.
Day 1, Session 1: National reach 1.08 million, national audience 530,000.
Day 3, Lunch: National reach 923,000, national audience 588,000
Big Bash League 14, by the numbers
15 December: Perth Scorchers v Melbourne Stars. National reach 2.22 million, national
audience 683,000.
16 December: Sydney Sixers v Melbourne Renegades. National reach 2.11 million,
national audience 583,000.
17 December: Sydney Thunder v Adelaide Strikers. National reach 1.97 million, national
audience 561,000.
18 December: Melbourne Stars v Brisbane Heat. National reach 1.97 million, national
audience 543,000
