The second face-off between Australia and India in the Border-Gavaskar Trophy Test Series scored big with viewers, reaching 5.7 million people across Seven and 7plus Sport and dominating Australian television and digital screens.
The showdown at Adelaide Oval between cricket’s best teams delivered an average total TV audience of 835,000, up 59% on last year’s Adelaide Test and including 1.04 million for the third session on day two and 1.03 million for the second session on day two.
The Australian team’s 10-wicket thumping of India to level the series 1-1 ranked as the most-watched program in all people, 25 to 54s and 16 to 39s on Friday and Saturday.
Across the three days of the Second Test, 7plus saw a 120% surge in audience compared to the same days last year. The Second Test reached 586,000 people exclusively on 7plus.
More: https://www.sevenwestmedia.com.au/assets/pdfs/Second-Test-delivers-big-numbers-for-Seven.pdf
