The first showdown between Australia and India in the Border-Gavaskar Trophy Test Series
captured the attention of the nation, reaching 6.7 million people across Seven and 7plus
Sport and dominating television and digital viewing.
The clash at Perth Stadium between the giants of world cricket in the first of five Tests
delivered an average total TV audience of 663,000, including 1.01 million for the third
session on day three and 997,000 for the third session on the first day.
The First Test, which saw India claim a 295-run victory over Australia, was the mostwatched program in all people, 25 to 54s and 16 to 39s on Friday, Saturday and Sunday.
The Test marked the first time men’s international cricket has been available to stream for
free in Australia, ensuring everyone can be part of the Australia’s #1 summer sport – live.
Also for the first time, Seven’s coverage on 7plus Sport included a secondary Hindi
commentary feed.
Across the four days of the First Test, 7plus saw a 74% jump in audience compared to the
same time last year. The cricket reached 520,000 people exclusively on 7plus and brought
in 50,000 new registered users.
more: https://www.sevenwestmedia.com.au/assets/pdfs/Australia-v-India-scores-big-for-Seven.pdf
