THE Carlton Football Club is pleased to announce a statutory profit of $3,017,058 (2023: $3,302,904) for the financial year ending on 31 October 2024.
This year’s strong financial performance can be largely attributed to the Club’s record-breaking membership, surpassing 100,000 members for the first time in its 160-year history, ending the 2024 season on 106,345 members.
Further to this, the Navy Blue family have been central to the Club’s continual growth year-on-year, and certainly made their presence known in 2024 with an average home crowd attendance of 58,311 at MCG and at Marvel (number one in the AFL) and a total attendance of 641,417, for the 2024 home and away season. Merchandise sales grew four per cent year-on-year, also ranking number one in the AFL for online sales.
Key highlights:
- Statutory profit: $3,017,058 (2023: $3,302,904)
- Club membership, gate receipts and consumer revenue: $26,609,104 (2023: $23,055,550)
- Membership record: 106,345 (2023: 95,277)
- Merchandise sales grew 4 per cent year-on-year, ranking No.1 in the AFL for online sales
- Average home crowd attendance of 58,311 at MCG and at Marvel (No.1 in the AFL) and a total attendance of 641,417
- Digital consumption ranked top two across the AFL industry
