The Seven Network’s live, free and exclusive coverage of the 2024 AFL Grand Final
captured the attention of the nation on Saturday, reaching 6.09 million Australians and
becoming the most-watched program of 2024.
The Grand Final, which saw the Brisbane Lions take the 2024 crown in a dominant 60 point
victory over the Sydney Swans, captured a total TV audience of 4.024 million, including
655,000 on 7plus Sport – the biggest ever audience for an AFL match on a streaming
platform. Viewing on 7plus Sport was up 44% on 2023.
This year’s showdown was the most watched AFL Grand Final since 2021 and up more
than 20,000 total TV viewers on the 2023 season closer between Collingwood and the
Brisbane Lions.
The AFL Grand Final now accounts for two of top three programs so far in 2024, with the
Grand Final at #1 and AFL Grand Final Presentations at #3 (total TV audience 3.39 million,
national reach 5.11 million).
The Grand Final, Presentations, On The Ground and Pre-Match Entertainment were the four
most-watched programs in all people, 25 to 54s, 16 to 39s and grocery shoppers on
Saturday. 7NEWS ranked #5.
The 2024 Grand Final captured an 89.9% commercial audience share in its timeslot. From
6am to 6pm on Saturday, Seven had an 81.7% audience share. 7plus dominated BVOD
viewing on Saturday, with 236.5 million minutes viewed, a 76.7% commercial share of live
streaming and a 73.2% commercial BVOD share.
The Grand Final capped a high-flying 2024 Final Series on Seven. Excluding Saturday’s
match, the Final Series reached 8.5 million people, with the two preliminary finals reaching
more than 3 million people each.
Seven’s AFL Grand Final by the numbers:
- AFL Grand Final: National reach 6.09 million, national total TV audience 4.024
million, including 655,000 on 7plus Sport (up 44% on 2023) - AFL Grand Final Presentations: National reach 5.11 million, national total TV
- audience 3.39 million
- AFL Grand Final On The Ground: National reach 3.77 million, national total TV
audience 2.98 million - AFL Grand Final Pre-Match Entertainment: National reach 3.54 million, national
total TV audience 1.37 million - AFL Grand Final Countdown: National reach 1.13 million, national total TV
audience 504,000 - AFL Grand Final Brunch: National reach 974,000, national total TV audience
386,000
The AFL Grand Final and the Charles Brownlow Medal five days earlier heralded the
arrival of 7plus Sport, the live and free home of the best sport in Australia.
