Sky has now reduced the fee it pays for Super League’s domestic TV rights in two consecutive deals, taking the league’s earnings from £40m per season in 2021 to £21.5m in 2024.
In short, Super League has entered a recession. Matt Dwyer, vice-president of sports management at IMG, was heavily involved in brokering Super League’s latest deal. He says that Sky’s concerns about Super League’s lack of growth were reflected in the latest result, which saw the league’s income reduced by a further 10 per cent until the end of 2026.
More at: https://www.sportbusiness.com/2024/09/making-the-grade-super-leagues-fight-to-win-hearts-and-minds/
