State of Origin III, 2024 - Origin is alive and thriving

State of Origin III rated 3.652m according to Oztams VOZ and Nine, with a record BVOD audience of 864,000 and a national tv reach of 5.426 million.

In the metro 5 city catchment, ratings totaled 2,373,000 – this included 1,750,000 broadcast and 623,000 BVOD viewers.

The NRLs late day release says the game rated 3.829m. We assume they recieved updated data during the day, but we may not know until consolidation next week.

State of Origin setting records in 2024! 🔴🔵 pic.twitter.com/C7s2d1cRWm
— NRL (@NRL) July 18, 2024

The 2024 Origin series had a cumulative average audience of 10.351m, at 3.45m per match. This is up 12% on last years VOZ data.

Game 1: 3.377m (760k BVOD) – Reach 5.244m
Game 2: 3.193m (739k BVOD) – Reach 5.129m
Game 3: 3.652m (864k BVOD) – Reach 5.426m
Previous years used a different methodology, but this would be the highest rating series since 2017. Game 3 was the highest rating Origin match since Game 3, 2017.

Nine says State of Origin Game 3 was the highest rating match since Game 1 2016, and the highest rating Game 3 since 2013 (based on overnight using TAM/VPM). This is somewhat at odds with data we have that says Game 3, 2017 rated slightly higher than Game 3, 3024.

Record rating for Game 3 – or any Origin – remains the 4.194m in 2013 under the old Oztam system.

Game III’s streaming audience of 864,000 also a record for Origin, and a record percentage of viewership on 9NOW (23.66%). In 2019, Game 3 streaming was just 88,000 (or 3% of the audience)

State of Origin Game 3 was the No. 1 program of the night in:

Sydney – Total TV Audience of 979,000
Melbourne – Total TV Audience of 318,000
Brisbane – Total TV Audience of 848,000

State of Origin Game 3 was the No. 2 program of the night in:

Adelaide – Total TV Audience of 85,000
Perth – Total TV Audience of 142,000

The three game series, which averaged 3.409 million viewers per match (up 14.9% year-on-year), ranks as the three highest rating programs of the year (based on overnight figures). The series recorded an average BVOD audience of 788,000 per match – up an incredible 50.4% year-on-year.

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