The A-League Men’s and Women’s 2023/24 season reached 5.72 million Australians across Network 10, 10 Play and Paramount+.
The 2023/24 Isuzu UTE A-League Men’s season was up 16% on broadcast TV, 33% on 10 Play and 53% on Paramount+. The Liberty A-League Women’s audiences grew 114% on 10 Play and 125% on Paramount+.
On Friday, the A-League All Stars Men vs. Newcastle United, and A-League All Stars Women vs. Arsenal W.F.C matches reached 557,000 Australians.
The Isuzu UTE A-League 2024 Grand Final, which saw the Central Coast Mariners crowned the A-League Men Champions on Saturday, reached 1.12 million Australians with audiences up 12% year-on-year.
The Grand Final averaged 316,000 on Ten and Tenplay (29,000), with a reach of 731,000
Not only was it the biggest match ever on 10 and 10 Play, but it was also the #2 program of the night in 16 to 39s.
2022-2023 Season
The 2022-23 Liberty A-League and Isuzu UTE A-League season reached 6.08 million Australians. The season set new highs for digital viewing.
- Isuzu UTE A-League matches saw a 48% growth in minutes viewed on last season.
- Liberty A-League matches saw a 63% growth in minutes viewed on last season.
- Isuzu UTE A-League matches were #1 in their timeslot across the commercial multi-channels in 16 to 39s. The Finals series matches lifted 53% year-on-year.
The Isuzu UTE A-League Grand Final was won by underdogs Central Coast Mariners who beat the favourite Melbourne City 6-1, in the highest scoring final in the championship’s history.
Grand Final
- Ten National 267,000
- Metro 173,000
- Regional 75,000
- BVOD 19,000
The total national audience was up 51% on the 2021-22 Grand Final and up 62% in 25 to 54s, 58% in under 50s and 39% in 16 to 39s. The match was also #2 in its timeslot on 10 in total people and key demographics.
2021-22 Season
The Isuzu UTE A-League Grand Final between Melbourne City vs. Western United took place at AAMI Park on Saturday, and kicked off at 7:45pm airing on Channel 10, Paramount+ and 10 Play, with 22,495 people in attendance.
A total national audience of 174,000 (including metro, regional and 10 Play audiences) tuned in to watch Western United become the A-League Men champions after just three seasons in the competition, taking down Melbourne City 2-0. Compared to the 2021 Grand Final on Fox Sports (live) plus the ABC ME (delayed), Network 10’s national television broadcast audience was 34% higher.
2018-19 Season
The A-League Grand Final was carried on 10 Bold on Sunday night with the match pulling an audience of 215,000. The numbers swelled late in the game, which was eventually decided by a penalty shootout. The post-game audience watching Sydney FC get another A-League trophy was 162,000.
The final game of the A-League season averaged 137,000 on Fox Sports until it went into extra time. By then the crowd watching had swelled to 191,000.
The Grand Final audience watching on Fox Sports in 2018 was 217,000.
an A-League grand-final record crowd of 56,371 also turned up at Optus Stadium.
Data:
- https://www.paramountanz.com.au/news-and-insights/isuzu-ute-a-league-2024-grand-final-scores-record-audience-on-10-and-10-play/
- https://tvblackbox.com.au/page/2023/06/06/sport-ratings-football-fans-flock-to-paramount-for-a-leagues-season-final/
- https://mumbrella.com.au/media-buyers-dissect-a-league-and-share-how-paramount-anz-can-increase-viewership-739395
- https://www.mediaweek.com.au/sports-week-a-league-optus-wwc-team-crocmedia-french-open/
