Super Rugby Pacific – Is anyone watching?

A quick look at the year so far in Super Rugby TV ratings. And I mean real quick, because there isnt much to work with.

Australia

Under the current deal live Super Rugby is being shown on the Nine network for the first time.

  • 11.05.2024 – Average 136,000 (BVOD 7,000) [Reach 541,000]
  • 04.05.2024 – No data
  • 27.04.2024 – No data
  • 20.04.2024 – No data
  • 13.04.2024 – No data
  • 06.04.2024 – No data
  • 30.03.2023 – No data
  • 23.03.2024 – No data
  • 16.03.2024 – No data
  • 09.03.2024 – No data
  • 02.03.2024 – No data
  • 24.02.2024 – Average 166,000 (BVOD 10,000) [Reach 736,000]

STAN data has never been made available.

According to the 2023 Annual report. The average audience for Super Rugby Pacific’s weekly Saturday night game on FTA in 2023 was 106,900; up 15% on 2022’s average.

New Zealand

The NZ Herald reports double digit growth in viewing audiences for Sky Sport.

  • After 10 rounds of the competition, nearly 1.67 million New Zealanders have watched on Sky Sport and free-to-air on Sky Open, a lift of 11 per cent compared to 2023.
  • The Chiefs-Crusaders match on March 29 has proven the most popular match of the 2024 competition so far, with more than 482,000 people tuning in throughout the match and more than 59,400 people streaming on Sky Sport Now and Sky Go.
  • Another match featuring the last year’s beaten finalists, the Chiefs, against the Hurricanes on April 13 was the second most popular, with nearly 470,100 people watching and more than 54,100 people streaming, while the Blues-Crusaders clash on March 23 came in third, with more than 445,000 people watching and more than 52,800 people streaming.

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