TV ratings for the Women’s Big Bash League overtook AFLW in 2021 despite a decline for the cricket league last year when it coincided with the men’s T20 World Cup.
According to The Age, the WBBL attracted an average audience per free-to-air match of 174,000 compared with 91,000 for AFLW games, according to figures provided by Cricket Australia, which still paint a rosier picture for AFLW than those presented to AFL club chiefs.
According to the AFL’s presentation, TV audiences for AFLW have fallen from an average of 180,000 per match in the competition’s first season (2017) to just over 53,000 for season seven. The seventh season was the second AFLW season played in 2022 and overlapped with the men’s finals series of that year.
