Kayo
Fox announced they had 402,000 paying subcribers as of November 2019, up from 382,000 in June 2019.
- Time spent on Kayo reached approximately 8.5 hours of weekly user viewing in June driven by the Cricket World Cup with the average customer watching 6 of the 50 different sports available on Kayo each week.
- The recent Cricket World Cup delivered Kayo its biggest audiences since launch with nearly 8 million hours of cricket content streamed across the six-week competition.
- An average of 175,000 users watched Australia’s matches, with 187,000 users watching India’s matches.
- The most watched game was the New Zealand v England final with 220,000 users, followed by the Australia v England match on 25 June with 219,000 users.
- In addition, the India v Australia match on 9 June was the most streamed sporting event on Kayo with over 21 million minutes of viewing and watched by 214,000 users.
- AFL fans are watching an average of 3.5 hours each week, with some regular season games reaching over 100,000 users including the West Coast v Richmond clash on 18 August watched by 130,000 users.
- NRL fans were also watching an average of 3.5 hours each week, with some regular season games reaching nearly 70,000 users.
- Rugby is already drawing large audiences ahead of this month’s Rugby World Cup with over 80,000 users watching the first Australia v New Zealand Bledisloe Cup Game on 10 August.
- The NBA Finals drove big numbers on Kayo, highlighted by Raptors v Warriors Game 6 reaching 113,000 users.
- In Tennis, Aussies got behind Ash Barty’s maiden Grand Slam victory with 64,000 users watching her take out Roland-Garros.
- Formula 1 has also delivered impressive results, highlighted by over 75,000 users watching the German Grand Prix.
Telstra Live Pass
The number of Telstra Live Pass subscribers has surpassed 3 million subscribers for the first time – reaching 3.2 million, up 29% on 2018.
AFL
- In total, 403 million minutes of AFL were streamed in 2019 to the end of the regular season, up 10% on last year
- Streaming on the AFL’s official app and Telstra Live Pass recorded its biggest ever weekend in Round 22 (in terms of minutes streamed) – surpassing the previous record (Round 22, 2018), up 19%
- The biggest single streamed match in 2019 was when Richmond edged out West Coast in Round 22 – almost 7 million minutes streamed
- Victorians accounted for 41% of all devices streaming AFL matches – the most of any state or territory
- Collingwood was the most streamed team at 57.4 million minutes watched in the AFL official app and Telstra live pass
- Following Collingwood defending premiers West Coast Eagles showed strong support in second place, with their matches being streamed for 51.9 million minutes, narrowly eclipsing Carlton with 51.8 million minutes
- The number of Telstra Live Pass subscribers has surpassed the three million mark for the first time, currently at 3.2m up 29% on the same time last year.
NRL
- In total, 302 million minutes of NRL were streamed on Telstra Live Pass and the NRL Live official app across 2019 to the end of the regular season.
- The Canberra Raiders, this season’s surprise packet, topped the charts as the most streamed team in the 2019 home-and-away season, with supporters logging an impressive 43.5 million minutes in the NRL Live official app and Telstra Live Pass.
- the Newcastle Knights, again posted a strong effort, settling for second place in 2019 with just shy of 43m minutes. New Zealand Warriors fell just short of second place with 42.95m minutes, while Manly-Warringah Sea Eagles rounded out the top four with 41.7m minutes.
- Streaming on the NRL Live official app and Telstra Live Pass recorded 2019’s biggest weekend in round 6 with over 15.2m million minutes streamed
- The biggest single streamed match on Telstra Live Pass and the NRL Live official app in 2019 was the 11-10 nail-biter between Manly-Warringah and Melbourne in round 19, with 3.46m minutes
Optus
Optus has revealed that its Optus Sport subscription numbers have reached 700,000 after Optus Sport enjoyed its most successful season ever across 2018-19 and broke many customer engagement and viewing records.
Sources
- Aussies cant get enough sport on Kayo
- Kayo audience data details how Foxtel’s audience is growing
- Kayo has 100,000 paying subscribers
- Kayo numbers jump, but Foxtel earnings still under pressure
- Telstra kicking goals with AFL as Live Pass subscribers surpass 3 million
- Canberra Raiders revealed as most streamed team on Telstra
- Premier League Returns Exclusively Live To Optus Sport With A 5G World First
