![Brief History of Docklands Stadium naming rights](https://i0.wp.com/www.footyindustry.com/wp-content/uploads/2018/05/namingrights.png?resize=600%2C357&ssl=1)
Brief History of Docklands Stadium naming rights
Initially the rights to Docklands were sold to Colonial Mutual for 32.5 million over ten years. When Colonial was bought by the Commonwealth Bank, those rights were sold to Telstra for $50 million. Colonial Stadium became Telstra Dome. In 2009, Etihad Airways paid $25 million for the naming rights to the stadium, triggering legal action by the AFL…