Australian Football – An International Game

Australian football at an international level is often regarded with some amusement by the association football, rugby union and rugby league crowds, primarily because of its lack of competition outside the country, and because Australia generally doesnt partake in  the international scene outside of the occasional under 18 or under 16 tour. For all that,…

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AFL Euro Cup 2014 is the biggest ever

With the AFL and state league seasons over, the centre of Australian football moves to London and the 2014 Axios IT Euro Cup. Ben McCormack, the CEO of AFL Europe, says that with 16 mens sides and 5 womens sides, this is the largest tournament since the competition was first held in 2005.. One of…

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Western Bulldogs extend Mission foods deal

Source: Sports Business Insider The Bulldogs have extended their partnership with Mission Foods through 2017. The partnership which began in 2009, will allow Mission Foods to be the Bulldogs sole major sponsor, featuring on the front and back of the guernsey. They will also become the Bulldogs longest serving major partner. Chairman of Mission Foods…

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White Knight could save Balmain Tigers

Source: Fairfax Media Fairfax Media is reporting that the troubled Balmain Tigers have apparently found a mystery white knight. Balmain reportedly owe property developer Rozelle Village $8 million, resulting in a number of defaults and a Supreme Court action. An injunction is presently allowing mediation to take place. Under a current deal, the NRL will…

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Essendon extend Toll deal

Source: Sports Business Insider Essendon have extended their deal with Toll Holdings for another two years.  Toll have been an Essendon partner since 2011. Toll Group Managing Director Brian Kruger commented on the partnership extension: “This new partnership ensures both organisations are able to add value to each other through the sharing of knowledge and experience….

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And now the Suns look at pokie revenue….

Source: News Ltd Not long after GWS said they were considering pokies as a means of boosting revenue, the Gold Coast Suns admitted they were considering the possibility as an option. Gold Coast chief executive Travis Auld told the Herald Sun the club had formed a sub-committee to investigate outside investments. “There is definitely a…

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Saints, Lions extend Sponsorships

Source: Sports Pro Media Aussie rules: St Kilda Football Club have extended their partnership with long-time sponsor Jeld-Wen. The windows and doors company will continue to sponsor the AFL side’s Anzac Day match in New Zealand, with its logo displayed on the team’s playing strip.   Elsewhere in the AFL, the Brisbane Lions have extended their partnership with kit provider BLK for…

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Ten to re-enter Broadcast rights battle

Source: Sportsbusiness Insider, The Age Channel Ten chief Hamish Mclennan has apparenrtly confirmed that Ten are interested in the next batch of AFl rights, depending on cost and availability. “Yes, we’re keen. All depends on what is on offer,” McLennan said. Asked what slots Ten would be interested in, McLennan said: “Depends on price etc,…

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